• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

New Product Presentation to Management

Extracts from this document...

Introduction

Natalya Kashirina ENC 3213 Professor Trewick 18 October 2009 Happy Paws The pet industry has exploded with thousands of new pet products. This makes it harder than ever to know which product to choose for your dog. The Environmental Working Group at Johnson & Johnson took samples from dogs and discovered that the animals were polluted with many of the same chemicals that humans are which makes sense, considering our pets live in the same environments we do. One way to take some steps to make our dogs healthier is to switch to natural pet care products. ...read more.

Middle

The products are all cruelty free and use only better than human quality ingredients which make them safe, gentle and highly effective. Our herbs and botanicals are all ethically harvested and sustainably grown by a select group of independent farmers. We don't use SLS or parabens in our products and they are all safe for puppies. In addition, our bottles are recycled and we print our labels on paperless paper. No trees used! Going green is a journey and we aren't there yet but we're continuously looking for new and better ways to get there. ...read more.

Conclusion

Happy Paws aims to run a paperless office. And when we do use paper it is made into note pads, before ultimately being recycled. All of our products and components are made in the USA, most of them right here in South Florida to minimize transportation-related impact. Our products have been PETA certified as cruelty free. And we are happy to announce that a portion of our profits goes to Canine Companions for Independence, a nonprofit organization that provides highly trained assistance dogs to people with disabilities. We have a responsibility to ourselves and everything else that shares this planet to take care of our most precious resource. Happy Paws is dedicated to upholding the highest possible environmental, social and ethical standards. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. Chapter Notes on Marketing Management by Philip Kotler 10th Edition

    Members of cohort groups feel the bonding with each other for having shared the same major experiences. Advertising to a cohort group should be done using icons and images prominent in their experiences. Social Class: has a strong influence on preference in cars clothing home furnishing, leisure activities reading habits and retailers.

  2. Corporate Social Responsibility

    Own-labelled brands are owned and controlled by retailers. Examples of own-labelled brands include Tesco� Farm foods (ASDA)� Sainsbury's own label� etc. the disadvantages of own-labelled brands are� producers and manufacturers not related with the product� or involved in their promotion. Generic brands have no identifiable name or logo.

  1. Researching and designing a new cosmetics range for Maybelline.

    I would not be willing to pay more than �15 for a gift such as nail varnish. The models on Maybelline's homepage were prettier and so I would probably go for their products too. Miss Kirsty Turnbull: I think that the idea of having a nail varnish that changes colour would be really cool because nobody would have it yet.

  2. Putting the Canadian print on your product.

    The Consumer Packaging and Labelling Act states, "No dealer shall apply to any prepackaged product or sell, import into Canada or advertise any prepackaged product that has applied to it a label containing any false or misleading representation that relates to or may reasonably be regarded as relating to that

  1. Is there scope for a new business.

    This will involve me carrying out research in local area to see if they meet the criteria that create, from research from books, surveys, and my market. 5/10/99 8/10/99 Planning restrictions I will research into any planning restrictions that are place in the Kenton area.

  2. Marketing Management Application exercise - Footwear Industry India.

    The changes in the Indian economic scene in the past decade have dramatically changed the outlook of the industry for the future. With increasing media proliferation, higher health awareness and higher incomes the future for the industry is bright. 1.2 Market Structure The Indian footwear industry comprises: > Organized Sector

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work