Niche Versus Marketing
Most markets know that "20% of buyers consume 80% of product volume". If on could identify that key 20% and find others like them, that individual will be able to sell much more product with much less efforts. The "heavy" users of a product can be thought of as a "market niche" that one should attempt to dominate
Niche marketing (or value added networking) is very simply supplying goods in a way that a certain group of consumers prefer. The possibilities are unlimited.... Ethnic preferences, natural products and specialties are just a few. Niche marketing involves a business aiming a product at a particular, often tiny, segment of a market. It is the opposite of mass marketing, which involves products being aimed at whole markets rather than particular parts of them. Tie Rack, Knickerbox and Classic FM are all examples of attempts to exploit niche markets.
Most markets know that "20% of buyers consume 80% of product volume". If on could identify that key 20% and find others like them, that individual will be able to sell much more product with much less efforts. The "heavy" users of a product can be thought of as a "market niche" that one should attempt to dominate
Niche marketing (or value added networking) is very simply supplying goods in a way that a certain group of consumers prefer. The possibilities are unlimited.... Ethnic preferences, natural products and specialties are just a few. Niche marketing involves a business aiming a product at a particular, often tiny, segment of a market. It is the opposite of mass marketing, which involves products being aimed at whole markets rather than particular parts of them. Tie Rack, Knickerbox and Classic FM are all examples of attempts to exploit niche markets.
