Nike Analysis. Today, NIKE sustains a leading position through emphasising quality products, constant innovation and aggressive marketing. NIKE also has a mission statement which represents the company To bring inspiration and innovation to every

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Part 1 – Nike

NIKE is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. With more than 30,000 employees and 700 stores across six continents, it has managed to develop its competitive way of selling its products. When first founded in 1962 under the name of Blue Ribbon Sports, the strategy was ‘to distribute low-cost, high-quality Japanese athletic shoes to American consumers in an attempt to break Germany’s domination of the domestic industry’. Today, NIKE sustains a leading position through emphasising quality products, constant innovation and aggressive marketing. NIKE also has a mission statement which represents the company ‘To bring inspiration and innovation to every athlete in the world’ in which Bill Bowerman showed athletes the secrets of achievement.

The competitiveness in the sportswear industry is very high. Competitors of NIKE involve Adidas, Reebok, Timberland, Woodland and Puma. I also work as Sales Associate and I represent Nike to each and every consumer. The purpose of this role is to support and contribute to the product flow process as well as providing daily support for store responsibilities.

NIKE recognises the need for a well-coordinated and efficient supply chain for its business industry. It spans multiple areas from raw materials to production to shipping to retail and ultimately to customers, a consistent and mature public policy position is needed. They support policies that deliver efficient, cost-effective delivery of Nike, Inc. products in a responsible manner.

According to their financial data, throughout the fiscal years from 2007 – 2011, there has been an increase in revenues by 28%. NIKE divides its sales into three main distribution centres – NIKE Brand (U.S.), NIKE Brand (Non U.S. – including Europe, Middle East and Africa (EMEA), Asia, and Central and South America) and other businesses (inc. Cole Haan, Converse, Umbro etc.). For 2011 each of these regions accounted respectively for 51%, 36% and 13% of total revenue.

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Part 2 – Nike

Technology
For Nike, technology refers to product technology; new innovations in footwear, apparel, and equipment. As fitness evolves, Nike’s products are planned to give consumers a competitive edge and help athletes perform better. Each part of the manufacturing process is designed to accomplishing the goal of providing the world’s best athletic gear. When Nike Air was introduced, it made a revolutionary impact on the sports world for its versatility. Beyond its basic function of impact protection, it can be shaped and tuned to meet the specific demands of contemporary athletes. As Nike monitored athletes’ needs, changes were ...

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