PESTEL analysis on the external business environment of Malaysia based whisky industry.

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Ong Kok Siong 20050208

PART A: PESTEL analysis on the external business environment of Malaysia based whisky industry.

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PART B: Analysis of the external business environment of whisky industry in Malaysia based on the three most important issues.

        The external business environment is always changing and not in constant. It is therefore extremely important for an industry to act and react accordingly to the current external business environment so that profit maximization can be achieved. There are three most important issues that are currently affecting the whisky industry in Malaysia that include political, economic and social factors.

        From the view of political issues, there are three main factors that affect the whisky industry. One of factors is that there will ...

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