Furthermore, Elken also aim to develop a long-term relationship with their customers, to the extent that they become more a partner than a customer. Elken want to satisfy customers not just by providing quality products but also quality services that offer occasional free gifts, personalized service but also speedy delivery services and an efficient Customer Service Department. In order to understand customers’ needs, Elken also conduct surveys to constantly improve and meet customer expectations. In fact, Elken have established EK One retail outlet, a one-stop shopping centre at branches. Decked with the latest selections of our products, customers may shop conveniently with product information written in prints or our outlet personnel ready by their side to assist them. In addition, Elken Services Sdn Bhd, formerly known as Narisia Sales and Service, is develop to concentrate on attending after-sales services to customers that takes care of the maintenance of the R.O. Purification System that customer bought.
Elken should keep and maintain the activities that mention above. Besides that Elken is recommended to expand their business market that invested in new areas of products or market development. Elken can design new types of products so that can provide more different styles of products that can satisfy different customers' needs. Elken is suppose to selling directly to consumers and keeping its costs lower than those of their competitors and also using the direct pricing strategy that allows them to maintain a competitive edge for the time being in a consumer market most interested in price.
Due to many competitors having online purchasing, therefore, Elken can implement online purchasing for customers, in order to establish customer loyalty and expand the customer area. Elken can further expand into new services by offering expanded IT and e-commerce consulting. Moreover, create a better pricing strategy by doing analysis, survey, improve and expand customer service. On the other hand, Elken can choose the best supplier from the wide variety of supplier in order to gain the cheaper price of material and reduce production cost. As well as, Elken can analyze and research the current market price, improve service, quality of products and improve the current website that allow customer to check the products price and obtain latest information.
Furthermore, Elken has significant opportunity for expansion in all parts of the world, especially in markets outside of the U.S., in all customer segments and in all product categories. Elken also can meet customer expectations when maintain and enhance the products quality, provide leading technology of service, create low pricing strategy, and offer best-in-class service and support. In addition, Elken needs to focus on the differentiation of products from the competition, namely service and support. Finally, Elken can provide special discount and give more privilege for their member, and also can maintain and enhance service to attract new customer.