Cadbury's

Task 1 Report

To: Coraleon Maxwell

From: Adeel Akhtar

Date: 04/10/06

Subject: Cadbury's

Introduction

For my assignment the company I have chosen to investigate is Cadbury's, I am going to talk the aims and objectives of Cadbury's and how they are presently developing with their company. Aims and objectives are long term goals, as Cadbury's has many aims and some important ones. Aiming to provide the best support customers require to successfully planning and managing Cadbury's company. I will also be visiting Cadbury's as part of my assignment to broaden my knowledge on how customers are dealt with and what affect customers have on the business. The specific product that I will be researching on is Cadbury's Dairy Milk.

For my assignment I am going to talk about:

* Promotional Objectives

* Promotion within the marketing mix

* Advertising Agencies

* Promotional campaign

History

Cadbury's was originally owned by one young man Quaker, John Cadbury, which was named after his own very name Cadbury. Cadbury's is known as today's world's leading market from the beginnings in Bull Street, Birmingham. A shop was opened by John Cadbury in 1824. It did not start as a confectionery shop but sold tea and coffee and home made drinking chocolate or cocoa which he made himself for his customers. This is a one man business, for over 100 of years Cadbury's was essentially a family business. Cadbury's Limited has not just shown the growth of highly successful confectionary business but also has shown the development of social and industrial reforms. Cadbury world is the factory where Cadbury's dairy milk is produced. Cadbury's dairy milk was first introduced in the early 1900s it made an immediate impact quickly becoming the market leader. Cadburys Dairy Milk as an international brand carries the same distinctive image all over the world. Cadbury Dairy Milk sells their product nationally and internationally but however the packaging design of Cadbury's product is the same worldwide. Cadbury's will only change their language so it is easier for people that buy the products in different countries to understand the language. Cadbury's dairy milk has a famous slogan a glass and a half of full cream milk in every half pound with the picture of milk pouring into the chocolate bar Cadbury's have had the slogan since they first started the production of Cadbury's dairy milk.

Cadbury is one of the biggest international beverage and confectionary companies in the world. Cadbury have their own plan through objectives in making sales also to create healthy and sustainable where people can enjoy their products like confectionary and beverages. The company is also part of the 'Cadbury Family' that includes the beverages called Cadbury Schweppes that are two brand names that have come together to form one

Aims and Objectives

An aim is what demonstrates the long term intentions of the business. As any other business Cadbury has aims and those aims are to achieve are their goals, in order to achieve their goals they will need to set objectives. The objective is how they are going to achieve their aims. Cadbury's continually set themselves aims to be able to be successful in the future.

An objective is a measurable goal that a business will try to achieve in the short or medium term. Every company in order to reach it aims has to set it self objectives. An objective is a target which contributes towards a main aim or a goal. An example of an objective at Cadbury might be Cadbury wants to reduce its wastage by another 10 percent its objective will state how will they achieve that and in what time frame.

Cadbury's have many aims and objectives but I will be using the ones for the confectionary market.

Cadbury's aims and objectives:

. Make a profit

2. Make Cadbury's chocolate bars more healthier

3. Provide highly competitive services

4. To beat the competitors by cheaper prices and better quality chocolates

5. Improve the quality of product

6. Provide goods and services

Making a profit- Making a profit, Cadbury's earning from selling its good and services should be greater then its running costs. Profit is a difference to what Cadbury's spent and what Cadbury have earned over a period of time. Profit as for any other business is a very important aim as if it was't then it wouldn't survive for very long. Profit can be invested back into the business for expansion, development, and growth. In order for Cadbury's to make a profit they have to break even and they have to sell Cadbury's dairy milk bars internationally and nationally through out different countries. Cadbury's dairy milk sell through whole sale's and they sell Cadbury's dairy milk bars in packs which works out cheaper because they are buying the chocolate bars in packs. They also sell Cadbury's Dairy milk in retail shops which are corner shops or they sell direct from the manufacturers in order for Cadbury's dairy milk to make a profit they sell to a variety of different customers.

Make Cadbury's chocolate bars more healthier- Cadbury's can make their chocolate bars more healthier for example by reducing the amount of sugar or maybe by not adding any sugar at all this could result Cadburys by making a better profit. Because customers which might have problems such as diabetes would not be able to take anything with the ingredients of high levels of sugar init or any other type of ingredient which can result them with bad health problems, so for Cadburys in order to make a better profit would need to reduce the amount of unhealthy ingredients and have it sugar-free so that they make a better profit by gaining different types of customers.
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Provide highly competitive services- Customer service is a vital part of Cadbury's. Customers are the most important part of a company. If there were no customers there would be any business. That's why customers must be given high standards of customer service in order for Cadbury's to get their customers to return. Cadbury's main aim is to improve their customer service in order to improve the customer service for the Cadbury's Dairy Milk bar, Cadbury's has to deal with more variety of customers in a appropriate manor because Cadbury's customers need to be satisfied with their service provided. ...

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