S.W.O.T Analysis for TOYZ
Strengths: -
- Each partner invested £5000 Capital, and borrowed another £10,000. This is strength because it is a good source of capital for the business.
- Kids love these designs. Designs are appealing, kids buy what they like
- Designs have been really well received. This is a strength because the product has met the customers needs
- Sold 120 toys before last Christmas. This shows the demand for the toys. This could be a weakness as competitors may sell more in the same time.
- Initial order of 400 toys and 100 toys per month after that. This again shows the demand for toys and also how successful it has become.
- Products purchased were original and well-made price was not an issue. Designs are unique. This could become a disadvantage as design ideas could run out.
- Young mothers in the 21-25 age group made nearly all purchases. Majority of which have most disposable income. This could become a disadvantage as the age group is limited and their likes could change.
- November and December busiest months of the year. This brought about a good turnover. However because other months do not match up to this it could seem to stake holders that sales of toys are declining.
- Shaid’s shop attracts wealthy Clientele. Again this is another good source of income. Products can be put at a much higher price, which will not bother the Clientele.