Analysis
The Corporate Culture of McDonald’s
“McDonald’s is the Prime Example of Corporate Culture,” they maintain dedication to its employees, and recognize that enthusiastic people whom share the same corporate vision, feel they are respected, fairly treated, and appreciated are the main ingredient of a successful organization. Without the main ingredient, the organization is incomplete and will have unsuccessful results. McDonald’s also offer their employees competitive pay and benefits, in addition to ensuring that they are well trained, and have the necessary resources to accomplish the job.
McDonald’s rank high as a successful organization because they believe in giving back to the community, preserving the welfare of living organisms, and maintaining dedication toward their product and their employees.
This culture is supported by:
- Improving animal welfare.
- Preserving the effectiveness of antibiotics important to human and animal health.
- Ensuring top food quality.
- Promoting nutrition and health through balanced menu choices, consumer information, and sports sponsorships.
- Maintaining the highest standards of safety for our food, PlayPlaces, and toys.
- Ensuring essential protections of workers in our suppliers' facilities.
McDonald’s believe that it is their civic duty to remain socially responsible; they want the community to be proud to have their organization in the neighborhood. Inducing McDonald’s in the local community means, increased employment for residents that in turn will bring revenue to the community. Having additional revenue will help support local projects and community services.
McDonald's state that they are, “the world's community restaurant, we are proud of our long-standing commitment to a workforce that is diverse. We believe in developing and maintaining a diverse workforce that will strengthen the McDonald's system. Diversity at McDonald's is understanding, recognizing and valuing the differences that make each person unique.” (McDonalds.com)
“McDonald’s has long led our industry in environmental protection.” [They] “are launching new initiatives so that resources used to meet today's needs will remain available for the needs of tomorrow.” (McDonald’s.com)
McDonald’s commitment is demonstrated in:
- Neighborhoods, in anti-litter and community beautification programs.
- Restaurants, with state-of-the art technologies and packaging materials designed to conserve natural resources and reduce waste.
- Supply chain, where we are reducing adverse environmental impacts in the industries that produce for our restaurants.
- Global policies for the McDonald’s system worldwide, which commit us to vigorous ongoing efforts to preserve natural resources for current and future generations.
McDonald’s ensure the safety of the environment by procuring solid “waste” management procedures. They accomplish this by: “working with [their] expert advisors in the Environmental Defense Department, reducing the material content of [their] packaging, expanding recycling and uses of recycled materials, and finding safe and feasible reuses for materials.” (McDonalds.com) The organization is concerned about clean air and water; these two natural resources are fundamental to the environment.
Conclusion
McDonald’s is a prime example of corporate culture; they value their employee’s perception and provide resources that enhance their business and add value to the company. McDonald’s serve more than hamburgers and fries; they serve enrichment to the community and provide youth with programs to enhance opportunities. Moreover, dedication of the employees is characterized by their strength and involvement in the organization, the support and acceptance of goals and values, as well as a willingness to remain with the corporation.
“But that isn't the whole story; McDonald's create a mystique of quality, service, cleanliness, and value -- QSCV -- among its employees and franchisees. This theme is repeated and repeated from the day a new franchisee first goes to Hamburger University. Employees become true believers [of the vision] and the intensity of the organizations culture; [this] is McDonald's [true] secret.”
References
Mc Donald’s .com (2004). Good Works. Community, Environment, People. Retrieved July 28, 2004, from http://www.mcdonalds.com/usa/good.html
Hellriegel, D. & J. Slocum. (2004). Organizational Behavior, 10th ed., Mason, OH: South- Western Publishing.
