The Need for Human Resource Managment at SPORTS U.K.

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UTKARSH SOMANI

Msc in Management

129392400

Sports U.K., is one of the companies that is in the distress at the moment because it is undergoing a massive transformation but it doesn’t have an appropriate HR department which could help other departments by providing them appropriate work force so they can rescue there operations. The major challenges that are faced by the company are to incorporate two different business ventures and to make them work parallel to each other.

Earlier, It used to serve sports equipment to the buyers like Wembley & millennium stadium i.e., B2B marketing, but now they want to setup a entirely different distribution network of their own for B2C marketing. For this they need to hire a different set of people because the existing employees may not have prior knowledge of it. Secondly, it wants to stretch the use of its manufacturing facilities by using the same facilities for its horticulture division because the manufacturing facilities remain under utilized as sports are a seasonal business. Thirdly, it has to hire people for horticulture division from manufacturing to e-commerce if required and find out if the hired people have correct knowledge and skill set for working in the business.

To address the issues faced by them, for the manufacturing facility, they should try to hire people who are flexible and posses multiple skills, so that they can use the same labour for manufacturing of football post as well as garden fencing and other garden furniture. Or if they have to hire different set of employees for both the manufacturing processes then they have to have to find such employees which can develop understanding amongst themselves. Finding employees with multiple skills does has its own demerits, if the specifications for the job are set high, then the people may not apply for the post. As a result we may end up not having enough applicants for the work.  On the e-commerce and setting up of own distribution network front, they should let know employees of B2B marketing, maybe they would be skilled for the new B2C marketing and have knowledge about and do want to work for it. So, it is better to place existing employees instead of new ones. Employees in the other departments should also be let know about the changes so that if any one wants to come up and take charge for new departments. In this way but mixing old employees with new employees maybe they would be able to perform better because experience from the old employees jelled with enthusiasm of new employees may result in solving and avoiding many real world problems faced during work.

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Sports UK should try to create competitive advantages over the others so that they can have human capital advantage and extract more out of the employees by compelling them to use best of their knowledge and ability.

It would be best to use ‘BEST FIT’ approach.

‘The best fit model seems to be more realistic than the best practice model. As Dyer and Holder

(1988) pointed out: ‘The inescapable conclusion is that what is best depends’. It can therefore

be claimed that best fit is more important than best practice.’ (Armstrong, 2009)

Through the help of bundling concept, they can ...

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