The Need for Security Doors Remotely Controlled by a GSM-device market research proposal and questionnaire.

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INTERNATIONAL UNIVERSITY

Sofia

  1. Coursework in Business Research Methods:

  2. The Need for Security Doors Remotely Controlled by a GSM-device – Reality, Future or Science Fiction

  1. Name: Mihail Velikov

Group: A3, Business Administration

Asst. Professor A. Pojarliev

Date: 02.06.2003

TABLE OF CONTENTS

Part I: A Written Research  Proposal..……………………………………………..3

        1. Title……...………………………………………………………………….3

        

  1.         2. Background…………………………………..……………………………..3

  1. 3. Research objectives………………………..………………………………..4

4. Method……………………………………………………………………...4

Part II: Questionnaire……………………………… ………………………………7

References……..……………………………………………………………..11

  1. LIST OF FIGURES

Fig. 1. Ansoff Matrix……………………………………………………………………..3

  1. Part I: A Written Research Proposal

  1. Title

The Need for Security Doors Remotely Controlled by a GSM-device – Reality, Future or Science Fiction

  1. Background

This research have the goal of discussing the need of an innovative product. The innovative product is a remotely controlled door and I will argue that innovation can differentiate companies from one another which could give them competitive advantage which finally leads to growth.

One of the clearest ways of identifying the variety of growth options available to a business is using Ansoff’s (1968) directional policy matrix. This matrix, shown in Figure 1, combines two of the key variables that enable a business to grow: an increase in market opportunities and an increase in product opportunities. Each of the four cells considers various combinations of product-market options. Growth can be achieved organically  (internal development) or through external acquisition. In this case the innovation uses outside technologies which are applied into one of the firm’s existing products.        

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Figure 1.

                               

Current products     New products

Current markets

  1. New Markets

Ansoff Matrix

Source: Innovations Management (2002), 2nd edition

One of Ansoff’s proposals is that growth opportunities exist through offering of improved products to existing markets. This is the subject of my research and I will try to prove that innovation leads to competitive advantage subsequently to growth.

Source: Innovations Management (2002), 2nd edition

  1. Research Objectives
  • To examine if Ansoff’s theory is applicable ...

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