The world is full of all different types of products. Everything we use is a product and manufactured by one company or the other.

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The world is full of all different types of products. Everything we use is a product and manufactured by one company or the other. Products are manufactured and produce to meet the needs and demands of the customers and consumers. There is a range of millions of products for different people and ethnic groups.

Different people have different needs and tastes and that is the main reason for production companies to produce and manufacture different products. And different products have their range of purchasing market. In this assignment I have chosen a product which has a very high purchasing market and is used as an entertainment by mostly everyone on planet earth.

Considering the fact that I am producing music CDs, I will therefore need to carry out and analyse the four marketing mix of my chosen product. The following are the facts and elements of the marketing mix for my product of music CDs.

The marketing mix consists of four ‘P’s used in the marketing manufacturing. Before producing a product the company should consider the facts and factors of the marketing mix for their product. This way the company is able to know whether the product will be a success or not.

Otherwise, the company will mass produce the product without knowing the actual facts of the market and rely more on luck for the product to be a success.

Place – The place of the target audience has to be considered appropriately to justify the location of the product’s success. Music is a success all over the United Kingdom because 9 out of 10 teenagers are in to some sort of music. So, they will be purchasing new albums and songs tracks when they are newly released.

The place of my target audience will be the whole nation, although the mass production for the whole nation would be a problem assuming the fact that the price of the CDs are lower then the market. But if the budget is available then the mass production for the whole of United Kingdom will not a problem at all.

Due to the high demand of music CDs and budget of my company, I have decided that the production of the CDs will be for the people in the United Kingdom and will be available for everyone.

I have also decided to sale my product at a cheaper price then the market until the demand of the product is increased. So, market penetration strategy will be used in the production of my product. I can slowly increase the price of my music CDs once the requirement of the product has risen.

Product – The significant reason I have chosen to produce music CDs is on the account of the high market in the music industry. 6 billion people around the world listen to some sort of music from cultural to hip-hop. Music is admired because it makes some people relax and others stay up-to-date with the 21st Century modernisation.

It was important for me to decide the convenient product to be produced by my company. After considering and examining all possible products and its market I had been approached by the idea of using a product, which has a very high market industry not only in the UK but also around the world.

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The only market that has all the above mentioned elements is obviously the music industry. This is possibly the biggest business industry on planet earth. The main reason being is because its entertainment, enjoyable and has the music for all different people and their preference.

Promotion – When a new product is launched the promotion is the vital component of success. The Production Company should be able to give the customers something back for purchasing their product. It’s sort of a gift because they are rising your profit sales through the purchasing of your product and you are ...

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