This essay will deal with the differences and similarities of an extract from No Logo by Naomi Klein called Autumn, and the first chapter of the book Culture Jam by Kalle Lasn. The reason why to be focused on the

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        This essay will deal with the differences and similarities of an extract from “ No Logo” by Naomi Klein called “Autumn”, and the first chapter of the book “Culture Jam” by Kalle Lasn. The reason why to be focused on these authors, is because they both treat the brand influence in America and they build up arguments against it, so it is appreciable that they share multiple common denominators. Whereas Klein is focused on the brand´s history, its development and the relevance of marketing brand´s names rather than the products themselves, Lasn argues the consequences on the nowadays society as a result of living in a country considered as a wealthy brand marketed to the world. Nevertheless, these authors write in hugely different ways. Klein writes in a journalistic manner stating objective facts and results while Lasn implies his own opinion in his words, criticising the facts and encouraging the readers to become part of the solution.

        Klein opens the chapter with a strong argument about the shift in America´s products value after the eighties, and consequently the change and influence that this shift has imposed on people´s life. Before this period, the relevance and value of industrialized economies was primarily the production of goods. Still, from the 1980´s onwards, American companies rather than merely “making things” they produced “images” of their brands. As a result of this change, corporations were vastly focused on theirs brands that consequently production became secondarily. As she states, manufacturers rather buy products and “brand” them. On the other hand, Lasn also highlights the changes on the nowadays ways of American´s lives, yet due to the media environment shaping people´s lives, “living inside the post-modern spectacle has changed people”. Consequently, there has been a break up between the new society and nature. According to Lasn people follow their mediated selves and he also states “ we have gone from living in a natural world to living in a manufactured one”. Both authors explain changes that occurred due to the brand era, whereas Klein investigates the change of product´s production who has come to a second shot while the brands playing the leading role, Lasn criticizes the actual spectacle world as responsible of the change  on Americans relationship with nature.        

        Klein carries on stressing out the beginning of the brand era. The obsession with brands is leading to a situation where no matter where you look at; adverts are everywhere. They could even be found in schools with the aim of targeting increasingly younger consumers. “This corporation obsession with brand identity is waging a war on public and individual space” is supported by Klein. The latter Klein´s perspective is also shared and argued by the second author. Lasn corroborates the steady proliferation of messages which has flood America. People´s eyes cannot come to rest without being flashed with adverts. The lack of space free of logos or product messages is the consequence of a world where “there is nowhere to run” Lasn states.

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Within the mentioned commercialized America, whereas Klein suggests that brands attempted to have their names associated with everything from for one instance, famous film stars, Lasn encourages the readers to ask themselves how influenced they are in their purchasing decisions due to Hollywood famous images promoting brands. Still, it is considerable that both authors have in common the intention of highlighting the brands influence.

        Moreover, Klein describes how marketers did not create mere ads to inform customers about new inventions, as she says these ads convince Americans that their lives would be better if they use the products. The longed ...

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