Kearsley (2002) has said that "if this film (Lord of the Rings) achieves half of what is expected, it will be massive for New Zealand - Critically examine the impact of the film of New Zealand tourism policy.
Kearsley (2002) has said that "if this film (Lord of the Rings) achieves half of what is expected, it will be massive for New Zealand". Critically examine the impact of the film of New Zealand tourism policy. The Lord of the Rings was written by J.R.R. Tolkien in 1954 and has become one of the most well known and read books in history. Christmas 2001 saw the long awaited release of the first part of the film trilogy directed by New Zealander Peter Jackson. The films took eighteen months to make and were filmed on location in New Zealand at a cost of more than £200 million (Newsround, 2001). The book itself was a massive hit worldwide and the films look set to be just as successful. The first in the trilogy, "The Fellowship of the Ring" has won four Oscars (Syfy Portal, 2002) and five Baftas (Gibbons, 2002). This essay aims to examine whether "The Lord of the Rings" will be as much of a success for New Zealand's tourism industry as it has been for it's director, Peter Jackson and the impact that the film has already had on New Zealand's tourism policies. New Zealand is about the same size and shape as Great Britain but with a much smaller population. A population of 3.8 million makes it one of the world's least crowded countries (Tourism New Zealand, 2002). New Zealand's landscape varies dramatically from "vast mountain chains, steaming volcanoes, sweeping
Travel as a physical impact on the Environment
ENVIRONMENTAL ISSUES Travel as a physical impact on the Environment Was written in 2007 by Hajnalka Andrea Nagy (0706338) for Professional skills (BS 1107), tutor: Miss Marie Nolan The document contains 1214 words Executive summary In this report the importance of environmental issues is highlighted in relation with the travel and transport industry. There are some external factors that influence the travel industry and it is explained how they affect the environment. It is also highlighted that being environmentally conscious will be more beneficial for businesses on a long term basis. The aim of this report is to help decision makers in the travel and transport industry in their further decisions balancing appropriately between giving priority to environmental issues and making bigger profits over spoiling the environment. The report contains gathered data of different kinds of sources from government reports, market intelligence such as Mintel and Keynote reports, to BBC publications and national statistics. On-line articles like The Independent, The Guardian, The Observer and Financial Times provided additional information for being up to date. The key findings of this report are that although there are some negative environmental effects - by the usage of old vehicles and the increasing number of flights - that the travel and transport industry inflicts; on
Low costs airlines; What impact have they had on tourism?
Low costs airlines; What impact have they had on tourism? Table of Contents; ) Title Page.................................................................. . .........1 2) Table of Contents............................................................ .......2 3) Introduction...........................................................................3 4) Main Findings...................................................................... 4/5 5) Conclusion........................................................................... 6 6) References........................................................................... 7 7) Bibliography......................................................................... 8 Introduction; In this report we will look at how and in what way low cost airlines affect tourism. While air travel was once a luxury only the rich could afford, the entry of more airlines serving the busiest and most profitable routes has caused airfares to plummet. Some of the airlines that will be looked at are Buzz, Go, Ryan Air, and EasyJet. These are well known low cost airlines. There will be a few of the things we have found out, as a group for are group presentation. So you will expect some things to be repeated in this report. This report will be clearer and more explanatory then the report. Main Findings; According to Geneva News article
Authenticity and Tourism
STUDY RECORD Authenticity and Tourism According to Theobald (1998:411) authenticity means genuine, unadulterated or the real thing. In modern times tourism is frequently accused of destroying authenticity ((a notion which is problematic in its own term), through commoditization of cultures, such as festivals, dance rituals and food which is produced for monetary gain. The definition of authenticity is debatable by many academics; I will try to explore their views on this subject in this essay. MacCannell, in The Tourist (1999), portrayed the tourist as being on a pilgrimage, a search for authenticity. To define "authentic," MacCannell drew upon the distinction made by the sociologist Erving Goffman between the "front" and "back" regions of social establishments. The front is the place where hosts and guests, performers and audience, or service persons and customers, meet one another; the back is where members of the home team retire between performances to relax and prepare. The back region, as we all know, allows concealment of props and activities that might discredit the performance out front. In a literal sense it creates a staged performance situation, the terms "front" and "back" describe actual ways in which the social roles are enacted. This search for authenticity by the tourist is seen as a compensatory process as tourists seek to recreate structures, authentic
Theme Park Location
Theme Park Location I shall choose three possible sites for my theme park. In each case I shall highlight the advantages and disadvantages of each site. Site 1. For the first site I shall choose a location, which shall fit the criteria of my theme park well. I have chosen the site of Southwold. Southwold is a seaside resort off the east coast. Just 20 miles from the A12 the easy to get to Southwold has a good accessible quality. Southwold has other great qualities as well. It's very clean and quite attractive. There is a piece of land, which is near the seaside that is going quite cheap. The area around this land is very attractive and goes with the theme of the park. The park shall be built upon the land near the beach, but as the park expands I could buy the construction rights for the rides and have some themed rides going along the beach. Another advantage is the very attractive surroundings. With the beach in the background and the beautiful sand dunes, which emphasise the beauty of the site. There are some bad qualities such as: the remoteness of the location may effect the lack of customer because not all people are willing to travel all that way to a theme park. I can overcome this problem by providing a free travel bus for hard to reach areas. Hopefully this service will provide a better sphere of influence. Overall Southwold is a very suitable site
Emirates Airlines. The first part of the report provides a brief overview about Emirates Airlines Company followed by a situation analysis that includes the internal and external analysis. The last section will be concluded with the current situation alon
Strategic Management at Emirates Airlines Submitted for: Iman Finaish Abstract This conducted report discusses a strategic study about the global airline industry, particularly Emirates Airlines. The first part of the report provides a brief overview about Emirates Airlines Company followed by a situation analysis that includes the internal and external analysis. The last section will be concluded with the current situation along with suggesting major issues that Emirates Airlines should address. 2 Table of Content 3 INTRODUCTION 4 4 EXTERNAL ENVIRONMENT 5 4.1 INDUSTRY ANALYSIS 5 4.1.1 Airline industry General Profile 5 4.1.2 Life Cycle 6 4.1.3 Porter's 5 Forces 7 4.1.4 Key Competitors 9 4.1.5 Key Success Factors 10 4.1.6 PEST Analysis 11 4.1.7 Summary of External Environment 13 5 INTERNAL ENVIRONMENT 14 5.1 SWOT ANALYSIS 14 5.2 SUMMARY OF INTERNAL ENVIRONMENT 16 6 CONCLUSION AND RECOMMENDATION 17 7 REFERENCES 20 3 Introduction "Emirates Airlines goals for the immediate future and long term are, to be the best in every venture it undertakes; to meet its customers' expectations profitably, to contribute to the success of Dubai Inc., and to make the city the new global aviation hub for the 21st century." Emirates Chairman, Sheikh Ahmed Al Maktoom In 1985 Emirates Airlines was established by Dubai Government with just two aircrafts. Today Emirates has 83
The Brundtland Report is More a Statement of Reassurance Than a Programme for Future Sustainable Development. Discuss.
The Brundtland Report is More a Statement of Reassurance Than a Programme for Future Sustainable Development. Discuss. In nineteen eighty three the United Nations (UN) appointed a commission to discuss and tackle the problem of environmental deterioration caused by economic growth. This commission was named 'The world commission on environment and development' and was chaired by Norwegian Prime-Minister Gro Harlem Brundtland. It was from Brundtland that the subsequent document published containing the commissions findings 'Our Common Future' became known as the 'Brundtland Report.' It was viewed as a landmark report, one of the first to publicise and advocate sustainable development which is now a common and well heard phrase. Although there has been many attempts at defining and re-defining what 'sustainable development' actually means the report described it as: 'to ensure that it [the global community] meets the needs of the present without compromising the ability of future generations to meet their own needs.'1 The report speaks not just to world leaders but to people sitting in their living rooms. The report indicated two distinctly separate causes of environmental degradation, on the one hand it was the culture of over-consumption in the populous of 'first' world, wealthy and developed nations and on the other hand it was poverty in the 'third' world, poor and
Travel and Tourism - Special Interest Holidays
Trial Coursework for Travel and Tourism Special Interest Holidays Introduction Holidays in Britain increased steadily through the 1950s and 1960s as a result of more and more people using the railways and as more families bought their own cars. But in the 1970s and 1980s, competition from other countries that had package holidays led to the loss of interest the British holiday. The increase in prices in Britain during the 80s and 90s made things worse. Tourism companies began to look at other ways to make British holidays more attractive. It was very important to try to find ways of changing peoples minds to go on holiday at other times in the year, not just in the summer. Part of this involved what are called Special Interest Holidays. These holidays based on interests or hobbies which people might have thought about are aimed at certain groups, e.g. businesses, women or retired people. Types of Special Interest Holidays Business trips are where companies send their employees off for a holiday in another part of the country. They are sometimes based in a hotel with conferences and may involve activities for business teams, such as paintballing. Outdoor education is another type. The Dorset coast attracts around 250,000 students each year. Many students from other countries attend language schools within this county. Sporting holidays are for people who travel
How IT is used in the Travel Industry
How IT is used in the Travel Industry Before the use of IT holidays were booked by using wall charts to record any bookings made, the travel agent would firstly telephone the airline to make sure there is seats available, and they then phone up hotels to check there is accommodation available before finalising the booking. The company would then handwrite the tickets out, before dispatching them to the customers. The travel industry's main products are, travel which includes boats, planes and trains as well as others, also accommodation, which includes hotels, apartments, guesthouses and others. The travel industry also deals with smaller products such as Car hire and insurance. Sunvil travel agents specialise in made to measure holiday they have over 35000 customers a year, this basically means the customer chooses where they want to go, where they want to stay etc. Sunvil's computer system holds information on the accommodation and flights the customer has booked. This system is used by block booking flights and accommodation, to ensure the customers get what they want, it then searches the customers needs to see what is available. The system will then store the customer's information such as date of departure, flight bookings and any other optional extras. The system also stores the buying habits of customers; this includes the type of holidays they book with
Analyse the extent to which Poon's theory relates to the changing nature of tourism in the Costa Brava.
.0 Introduction Poon (1994) suggests a change in tourism demand; identifying a shift from old tourism, characterised by 'mass, standardized, and rigidly packaged holidays', towards a 'flexibility, segmented and more authentic new tourism experience'. This report aims to analyse the extent to which Poon's theory relates to the changing nature of tourism in the Costa Brava. 2.0 The demand for tourism Spain first became a major destination for 'mass tourism' between the 1960's and 70's, following the industry boom and by the 1990s Germany, UK and Spain accounted for over three quarters of visitors (Buswell, 1996). In 2000, Spain was the third most visited country in the world, attracting more than 48,500,000 visitors per annum (WTO 2000). New technological advancements in the airline industry, cheap oil, standardisation of product and use of economies of scale drove down the price of holidays even further, and Spain was able to capitalise on the increased desire for sun-lust tourism. As Gomez and Sinclair (in Barke et al., 1996, p.67) illustrate: 'between 1951 and 1990 most tourists visited the country during the summer months to take advantage of the sun and the beaches'. However, a study carried out by González and Moral (1996, p. 747) found that the clear seasonal fluctuations in demand identified in the mid 90's have since become more homogeneous throughout the