• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Using at least one example and referring to at least three sources, briefly explain why organizations change the goods or services they provide.

Extracts from this document...

Introduction

Using at least one example and referring to at least three sources, briefly explain why organizations change the goods or services they provide. Pham (2009, p.14-15) defined organizational change as, "The process by which organizations reach desired goals. Planned organizational change creates value for stakeholders. Organizational change occurs when an organization restructures resources to increase the ability to create value and improve effectiveness. A declining company seeks ways to regain customers; a growing organisation designs new products." The significant prime factors that force organizations to change the type of goods or services they provide are: competition, economics, politics, globalization, demographics, social, ethics, environment, law and technological advances. ...read more.

Middle

Many workers are eager to balance work, leisure and family (Pham, 2009). For example, companies need flexibility in scheduling to meet the childcare needs of employees with young children. Ethical factors place greater demands on firms for honest, corporate behaviour, so some firms hire ethics officers to report offences or give ethical advice. This act ensures that the organization is protecting whistleblowers and foreign employees (Pham, 2009). For example, companies specialising in sports wear such as Nike, Reebok, Adidas and the Sweatshop, came under some scrutiny because the countries that they outsourced production to were paid very low wages and the workers had to work long hours in extremely poor working conditions. ...read more.

Conclusion

The Kyoto Protocol was adopted in Kyoto, Japan, on the 11th of December 1997 but was not officially implemented until the 16th of February 2005. However, although this new regulation was good for the environment, it drastically affected organizations as most had to review their current production process and make amendments, in order to avoid exceeding their given emission targets. To conclude, there are a lot of uncontrollable factors both internal and external, that interrelate and cause organizations to restructure and thereby change the goods or services they provide. 'Change' is a process which a majority of organizations go through to ensure that they are operating at the highest possible level of output. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

or


Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. Examine how the difference between goods and services impacts on marketing decisions.

    Specifically, the company took old products and reinvented them to suit the new demand for Harry Potter merchandise, for example Uno the card game was repackaged and sold as the Harry Potter Uno Game. In contrast, the marketing considerations of inseparability of the service, results in the leisure organisation having

  2. Branding - Briefly summarise the article.

    Then he provides information about the six-step method, but not enough according to me, as it do not allow us to find a name in following these step. Maybe he should have developed more this part, which I think is important, in the brand naming.

  1. Innovation - It is not the strongest of the species that survives, not the ...

    In Semco, employees set up their own objectives and move towards them in their own way. Thus, not only they are clear about heir objectives but also are given freedom to adopt any method to achieve those objectives. Resources are very important for any organisation.

  2. planning organizations

    in order to reach an efficient result at the end of the day. These include time and financial resources. For example when dealing with the food industry where the stocks are bound to the expiry date, companies have to make sure of the amount needed in a certain period of

  1. FedEx Corp: Structural Transformation Through e-Business.

    FedEx has long been in the forefront in recognizing the potential of the Internet to provide fast, easy, and convenient service options for its customers. In 1994, the FedEx Web site was launched with a bold package tracking application that was no doubt one of the first true corporate Web services.

  2. Marketing of Services

    Many writers of marketing theory have made further amendments. Nickels & Jolsen (1976) added Packaging as a fifth P and Mindak & Fine (1981) suggested Public Relations (PR) as a fifth P even though it is a part of the promotional mix. Other writers such as Christopher, Payne & Ballantyne (1991)

  1. Management of Technological Change

    According to the case, Smith has been a key factor in the company's ability to turn itself around: Repligen's success in rapidly achieving this turn around was also due to two factors. First, the company had an extraordinary scientific depth, owing to its close ties with the academic community.

  2. Introduction to Marketing - Using Sony/Sony Ericsson as an example.

    Consequently, marketing directly contributes to the attainment of the financial aims of the firm. Marketing as an activity entails several features, all of which are presented during the course of the marketing process. Such features include, firstly and most significantly, that marketing is a comprehensive process that begins with the

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work