Value Creation at Bramble Berry - Bramble Berry has expanded its offerings to include the materials to create a myriad of bath products, candles, and, perhaps most importantly, knowledge

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Value Creation at Bramble Berry


Bramble Berry is a small company located in Bellingham, Washington that provides the necessary materials needed for making bath products such as soaps, lotions, and bath salts.  The customer base is comprised primarily of women who are amateur and professional crafters from around the world.  Founder and CEO, Anne-Marie Faiola, created Bramble Berry with the simple desire to provide the highest quality supplies for soap making, but since its inception in 1998 Bramble Berry has expanded its offerings to include the materials to create a myriad of bath products, candles, and, perhaps most importantly, knowledge (About Us, 2010).

In consideration of the three classification levels offered in Focusing on Value: Reconciling Corporate Social Responsibility, Sustainability and a Stakeholder Approach in a Network World (Wheeler, Colbert, & Freeman, 2003, p. 11), Bramble Berry appears to seek to do the most good possible and maintain a sustainable organization (Social Responsibility Statement, 2010) which best reflects a third level corporate culture (Wheeler, Colbert, & Freeman, 2003, p. 11).  Desire and vision do not always match the actual outcome and it is interesting to consider the great lengths Faiola has gone to maintain Bramble Berry’s customer, community, and sustainability focus.

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Faiola clearly understood the value of networking early on and was quick to jump on board, creating a number of blogs and networking channels that are of value to a number of different stakeholders.  Blogs and videos created by Faiola and other Bramble Berry associates not only serve to increase brand recognition, but also help current and potential customers create new products using sound manufacturing methods that will help ensure the viability of their own business and the safety of their customers.  By doing this, Faiola is creating economic value not only for herself, but also for her customers.

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