What is WACC?

In business valuation, Discounted Cash Flow method (DCF) dominates the field. Under the entity method, payments to all investors, after all business taxes, are discounted using the Weighted Average Cost of Capital (WACC). The weighted average cost of capitals is a way to calculate the required rate of return on an entire firm; it incorporates debt, equity, and preferred shares of stock into required rate. These are the various ways that s firm can raise capital. It is important to incorporate this fact into the rate because firms do not raise all of their capital from one source. They often gather it from a combination of all these sources. Each method of raising capital has a different cost associated with it, and must be taken into account. This rate of return that the WACC finds can then be used in different models, such as the NPV model to value, for example, whether or not a company should be started. 

The company's WACC is a very important number, both to the stock market for stock valuation purposes and to the company's management for capital budgeting purposes. In an analysis of a potential investment by the company, investment projects that have an expected return that is greater than the company's WACC will generate additional free cash flow and will create positive net present value for stock owners. These corporate investments should result in an increase in stock prices.  These projects are good things! Investments that earn less than the firm's WACC will result in a decrease in stockholder value and should be avoided by the company.

The common intuition for using WACC is “To be valuable, a project should return more than what it costs us to raise the necessary financing, i.e. our WACC”. However, this intuition is wrong, as most of the time, conceptually, the logic is flawed. Practically, it usually gives you a result far off the mark. The purpose of it is to evaluate projects; however, some major requirements have to be satisfied before the use of WACC can be justified. Firstly, the project is a marginal, scalar addition to the company’s existing activities, with no overspill or synergistic impact likely to disturb the current valuation relationships. Secondly, project financing should involve no deviation from the current capital structure. Thirdly, any new project has the same systematic risk as the company’s existing operations. This may be a reasonable assumption for minor projects in existing areas and perhaps for replacements, but hardly for major new project developments. Lastly, all cash streams are level perpetuities.

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Firms tend to calculate their WACC by using their current cost of debt; their own current capital structure; their own current cost of equity capital and the marginal tax rate they are facing. Moreover, they also discount all future Free Cash Flow (FCF) with this (single) discount rate and maybe adjusted for other things e.g. project strategic value. However, this practical approach can be very misleading, especially if the new project is very difficult from the firm undertaking it. In practice, the WACC method does not work well when the capital structure is expected to vary substantially over the time.

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