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Introduction

What makes a good tourist attraction. Claire Jeanne Patricia Main International Tourism Management Yr 1 Personal Skills for Managers Module Tutor: Steve Jones School of Tourism and Hospitality Management Hand in Date: Thursday 7th November 2002.- 1. Features of a good tourist attraction To determine whether a tourist attraction is successful, the following aspects need to be considered; * The number of visitors it achieves compared with their target number of visitors, * The amount of income the attraction makes compared with their target figures, * How well known the attraction is throughout the country. Is it internationally recognised? * Whether visitors would come to the attraction on more than one occasion, * If the attraction is safe and that this element is recognised by the local supervising authorities, also does it cater for people with disabilities/ special needs, * What the visitor experience is like on the whole. 1:1 Visitors The amount of visitors a tourist attraction receives reflects on how well the marketing for the attraction has worked. If marketing has not been done effectively the attraction will not reach its full business potential and could fail due to insufficient sales revenue. ...read more.

Middle

A good tourist attraction knows its market and will usually stick to the range of people it knows may be interested in visiting its attraction. Internationally known attractions, for example the Disney parks, have to market their attraction in a different way than small, local attractions. The key to getting the right people to come to the attraction is good market research. The management of the attraction need to know whom their attraction will appeal to and how far people are prepared to travel. 1:4 Repeat Visits A good tourist attraction should have many repeat visitors, that is, visitors who came to the attraction once and thought that it was so good that they have wished to visit it again. Ways for an attraction to gain more repeat visitors is by putting on shows, or variating the content of the attraction. For example when Alton Towers theme park opens a new ride, people wish to visit again as the last time they went, the ride did not exist. The Royal Armouries Museum puts on new events and shows at different times in the year so people will re- visit in order to see these new events. ...read more.

Conclusion

Summary This report is about what makes a good tourist attraction and aims to determine how a tourist attraction is successful, with different issues such as visitor numbers, the amount of profit the attraction makes, the people who visit the attraction, whether people re-visit the attraction, the safety of attractions, and catering for people with special needs. Aims The aim of this report is to go through the different aspects of tourist attractions that are used to make it successful and say what would make them a good tourist attraction. Objectives To achieve the aim of the report, which was to say what would make a good tourist attraction, the objective was to collect information on good and bad tourist attractions to decipher what the most important points in the success of a tourist attraction were, and then go into greater detail within the main body of the report. Contents Summary.................................................................................page 3 Aims......................................................................................page 4 Objectives...............................................................................page 5 Introduction.............................................................................page 6 1.Features of a good tourist attraction...............................................page 7 1:1 Visitors..............................................................................page 7 1:2 Income..............................................................................page 8 1:3 Catchment area....................................................................page 8 1:4 Repeat Visits.......................................................................page 8 1:5 Safety and Special Needs........................................................page 9 1:6 Visitor experience................................................................page 9 Conclusion.............................................................................. ...read more.

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