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Compare and contrast contemporary fashion with two past periods of fashion.

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Compare and contrast contemporary fashion with two past periods of fashion. Show how they were influenced by social events of their time. Alfiya Akhmetova BA (Hons) Fashion Business Year 1 PS100 CONTENTS Introduction.................................................3 Analysis & Evaluation...................................5 > Modern day's fashion.............................5 > Twenties fashion ...................................7 > Sixties fashion.......................................14 Summary......................................................23 Bibliography .................................................24 INTRODUCTION Fashion is a unique social phenomenon of humanity. Enveloping not only our material culture, but also many other sorts of our activities, including music, architecture, theatre, medication, etc. The meaning of fashion is very important for understanding a particular historical era. Fashion has its own theory, and not only theory of art. There is much more to this. Fashion is something we deal with every day. Even people who say they don't care what they wear choose clothes every morning that say a lot about them and how they feel that day. Fashion is always changing, as well as music, videos, books, TV, etc. There are lots of cultural icons that dedicate fashion, such as musicians, celebrities, actors, and also political figures and royalty. At the same time, clothes could be used as political weapon. For instance, in nineteenth century England, laws prohibited people from wearing clothes produces in France. And during twentieth century communist revolutions, uniforms were used to abolish class and race distinctions. "Clothes separate people into groups" (http://www.fashion-era.com). This statement means that clothes reveal what groups people are in. For example, in high school, groups have names like goths, skaters, preps, herbs, etc. Styles show who you are, however they also create stereotypes and distance between groups. ...read more.


Evening Cloche hats, 1923 This has affected body posture as it was pulled well over the eyes which meant young women held their heads at a specific angle in order to see where they were going. Foreheads were unfashionable in the 1920s. The popular shoes of Twenties were called Mary Jeans shoes. They were with the ankle-strap, button shoes, either flat or with small heels, which were originally designed for children. During the Twenties they became a popular style for women. Mary Jeans type shoes, 1923 Similarities Despite the differences between Twenties fashion and modern days fashion, modern fashion designers are still largely influenced by the fashion of Twenties. For example, capes were very popular this autumn, in different shapes and colours. During Twenties, capes were cut long and fell vertically from shoulders with just two slits for arms and were very fashionable at that time. Morgan de Toi, Italy 2005 Equally important, folk art styles are very fashionable these days; for example Indian, Persian or Russian folk styles. The influence of Russian costume of fashion started at the WW1, by which time large numbers of Russian �migr�s had settles in Paris. Russian and Bulgarian embroidery patterns were used to decorate garments. During the Twenties, folk art motifs were used on dresses and coats as detailing, and they appeared on skirts and dresses as well. Exotic harem pants first introduced to Paris, by Poiret, were worn as evening wear throughout the Twenties. Even though it was a long time ago, we can still see these pants in some catwalk shows. ...read more.


The Bubble dress of 1960's Equally important, bubble dress, which was introduced in 1957 by French designer Pierre Cardin. Another garment that is still very popular among girls is bandeau. It is a headband, worn around the forehead. It was popularized by the Suzanne Lenglen in the 1920s and in the 1960s by Hippies. And, finally - the military look. This look was the main theme of this year's Autumn/Winter season. It could be seen anywhere - from bags to coats. This style is based on garments worn by servicemen. Military style jackets and coats are severely cut and usually have epaulettes, stiff collars, brass buttons and belts. This style was popular in the 1930's and 1960's, when army gear was worn. SUMMARY Twenties century fashion began in Paris. Most western women looked towards this city to direct their taste in clothes and style. By the end of the century, the fashion cycle was evolving very fast, as one silhouette evolved, another reacted to it the following season. Global fashion was now much more accessible for women, than before. Most of the changes in women clothing were due to rapid changes in attitudes towards women. There will always be a retro style in fashion; it can be seen in any past eras or modern days. "Fashion comes round in Oedipal cycle; a young designer is forever trying to bring back to life first female image that made an impression on him. The twenty-year-old designers of today are always nostalgic for the glamour of their childhood." (Lacroix, C 1987:36). Even though the modern fashion is becoming more and more basic and simple, there are still plenty of varieties in styles; there is always something for everyone. ...read more.

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