Contract law - Invitation to treat and acceptance

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The issues in this problem concern offer, invitation to treat and acceptance. To determine whether any of the four retailers have a legally binding contract with Niceguys, the point of concern is to establish whether the parties in question have reached an agreement in the eyes of the law.

The classical model for deciding whether there has been an agreement between the contracting parties specifies that a contract must consist of an offer, acceptance and consideration. The courts will also look for intention to form legal relations. Consequently, in order for any of the parties to reach agreement, the aforementioned elements need to be apparent.  

The initial element that must be present in the formation of a contract is acceptance. Thus, the status of the initial letter written by Niceguys on the 19 May 1993 to each of the four retailers needs to be identified. If it is not an offer, then Niceguys is not bound by it, and it will simply amount to an invitation to treat.  According to Treital, an offer is:

“an expression of willingness to contract on certain terms, made with the intention that it shall become binding as soon as it is accepted by the person to whom it is addressed”  

The letter does not express an intention to form a legally binding contract based on certain terms. This is demonstrated by examining the language used in the letter. In the case of Gibson v Manchester City Council, Gibson received a letter saying “you may wish to purchase” your council house. This letter constituted an invitation to treat, as the language suggested it was not an offer. The same goes for the Niceguys letter. It is merely a request for information, “please inform us of your highest offer”, and is, therefore, an invitation to treat. This means that the letter is not legally binding, it merely opens negotiations with the retailers.  

As the letter is an invitation to treat, the retailers will need to present Niceguys with an offer in order to attempt to create a contract.

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The first party to respond to Niceguys is Foxes. Their response forms an offer as it is clearly “an expression of willingness to contract on certain terms”, those terms being that he wishes “to order 2,000 at £1.50 each”. The problem with this response is that they then go on to say “If we do not hear from you by May 26th 1993 we shall assume you have accepted our offer”. In other words they wish Niceguys to accept their offer by silence. In unilateral contracts, such as advertisements, acceptance by silence is adequate. For instance in the case of ...

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