EU Assessed Essay

a) Porquette is a young scientist trying to market her pill “Slimming Beauty” in her home town, Burgeria, and through mail order. However, Burgeria will only allow sales of diet pills in authorised pharmacies only to be directly advertised to medical professions. This problem is to do with selling arrangements. A selling arrangement is

“A judicial device which removes national law from the scrutiny of European Community law relating to the free movement of goods”. 

In this case the selling arrangement is the legislation that says that the pills are only allowed to be sold in authorised pharmacies.

 This is a similar case to Commission v Greece  where powdered infant milk was only allowed to be sold in authorised Pharmacies. However this case was different as there was no powdered infant milk produced in Greece at the time.  The application was made on the grounds that the legislation was contrary to Art 28(ex 30) EC, which states

“Quantitative restrictions on imports and all measures having equivalent effect shall, without prejudice to the following provisions, be prohibited between Member States.”

The court found that the effect of the Greek legislation was to

“limit the commercial freedom of traders irrespective of the actual characteristics of the product… concerns the selling arrangement of certain goods, inasmuch as it prohibits the sale, other than exclusively by pharmacies… and thus generally determines the points of sale where they may be distributed.”

The court also said that there was no distinction between the way national products and products from other countries would be treated. As the national products were not treated differently to international products in Burgeria, the restrictions of selling Sliming Beauty in authorised pharmacies would not be against community regulations.  Another problem that Porquette has to face in Burgeria is she is only allowed to advertise the product directly to medical professionals through specialist journals. This is similar to Gourmet where The Stockholm District Court referred a question to the ECJ on whether a Swedish law prohibiting the advertisement of alcohol on radio, television and in publications, amounted to a quantitative restriction in contravention of the EC Treaty Art. 30(new 28). The Consumer Ombudsman applied for an injunction to restrain GIP, a publisher, from placing alcohol advertisements in magazines,  and contended that the restriction did not constitute a hindrance to intra Community trade since it met the criteria laid down in Criminal Proceedings against Keck. The court held that the restrictions would pose more of an impediment to products from other member states than domestic products, and using rules as set out in Keck, the restrictions did constitute an obstacle to trade under Art 28 EC. They said that

Join now!

“such a restriction was nevertheless permissible if it was justified on the basis of public health concerns. In order to do so, the measure must be proportionate to the stated aim and should not be arbitrary or a covert attempt to interfere with trade between Member States.”

 However the court said the member state had to decide

 “…whether , unless it is apparent that, in the circumstances of law and of fact which characterise the situation in the Member State concerned, the protection of public health against the harmful effects of alcohol can be ensured by measures having less effect ...

This is a preview of the whole essay