This paper discusses the start-up, organisation and conduct of the company "Anders & Birgitte" (A&B) from a legal perspective. The case presented addresses a series of events taking place between February 1, 2005[1] and February 14, 2005

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B.Sc. International Business                Business Law Project, March 2005

Table of Contents


1. Introduction

This paper discusses the start-up, organisation and conduct of the company “Anders & Birgitte” (A&B) from a legal perspective. The case presented addresses a series of events taking place between February 1, 2005 and February 14, 2005. We have not found it necessary to introduce the actual case further in this introduction, since all incidents will be covered within the respective parts of the paper. However, we will briefly cover two main issues as these are considered fundamental for the subsequent discussion: 1) Choice of Law and 2) Timeline of occurring incidents.

The first part of the paper will thoroughly discuss how A&B should form their company and how they should enter into an agreement with their friends from the Design School (DF for “Designer Friends”). This part will mainly be written in an essay format.

The second part will consider specific incidents taking place between the above mentioned dates and will be structured in accordance with general practice of addressing disputes according to the laws applied.

1.2. Choice of Law

Danish Law will be applied to all cases and potential disputes will be resolved in Danish Court.

1.3. Timeline

2. Formation of Company

A discussion on which company form is more suitable for A&B’s business project, will take place in the following section. The most accurate form a company adopts upon start-up; is a combination of the characteristics of the company form, and the owner(s)’ risk profile. We have composed a scheme (enclosed as appendix A) that summarizes characteristics and laws applying to the respective company formations. This presents the key factors when considering which company form to adopt upon start up. From the scheme we will commence an analysis of the pros and cons of the respective company structures in order to reach the optimal company formation for A&B. The 5 company forms to be discussed are: Sole Proprietorship, General Partnership, Limited Partnership, Private Limited Liability Company and Public Limited Liability Company.

A&B’s Preferences

We learn from the case that A&B would like to ‘split both costs and profits equally between themselves’. Furthermore, we learn that the initial reason behind their business endeavour will be to apply the material they have learned in school to a real company situation. Initially, their plan is to market and sell their T-shirts locally at Copenhagen Business School, and if successful, they will attempt to sell their collection to clothing shops in the long-term.  

Sole Proprietorship

Considering that A&B would like to share costs and profits equally, a sole proprietorship does not appear an optimal choice for our two entrepreneurs. First of all, it can only be owned by one person, so in this case; A&B would have two options: 1) To let Anders or Birgitte start up as Sole Proprietor and then have this person to employ the other one or 2) To form two sole proprietorship, e.g. “Anders Clothing” and “Birgitte Clothing” and then have them make a contract that binds each company to each other with specific clarification of financial responsibilities.

The first option would be rather complicated related to tax issues etc. The Sole Proprietor (in this case the employer) would be personal liable for potential losses, and incurred profits would be taxed as personal income for this person, whereas the person employed by the Sole Proprietor (in this case ‘the employee’) would have his/her income related to the salaries paid out. As they want to share costs and profits, it would require a rather time-consuming and complex agreement to assure this.

For the second option, A&B would have to keep two separate accounts and it could be difficult to create a sustainable and satisfactory contract between the two different proprietorships. In conclusion, simplicity of creation remains the central reason for adopting a Sole Proprietorship as no formalities are necessary. On the other hand, the owner(s) would be held personally liable for potential losses and that the entity is not a separate legal entity regarding taxation. This is especially relevant for Option 1 where this would be a major disadvantage.

Public Limited Liability Company

The conditions for a Public Limited Liability Company (PLLC) are not very suitable for the needs of A&B, as it requires a great amount of capital to start up (DKK 500.000). In addition, there are a great deal of formalities to deal with, including: Appointment and establishment of a Board of Directors elected by shareholders, publishing of annual accounts, centralized management and an in-depth understanding of the Act of Business Enterprises. Overall, the costs and complexities of legislative issues are neither suitable nor appropriate for A&B.

Furthermore, drawing from our own experiences as low income-earning business school students, we do not expect A&B to have a current liquidity of DKK 500.000. Thus, they would have to attract potential investors who would then become shareholders of the public limited liability company. Attracting shareholders can in turn be a rather time-consuming and comprehensive task prolonging the start-up phase substantially. The major attraction of a PLLC is that A&B will not be held personal liable for potential losses, except from their own investment in company shares. Since we find the formation of this company type unreasonable for A&B, we will discuss other potential benefits of forming a limited liability company in the following paragraph regarding Private Limited Liability Companies.

Private Limited Liability Company

It will require A&B to raise less capital to form a private limited liability company (DKK 125.000). This company type is also more loosely regulated than Public LLCs. However, they would still need to appoint a Board of Directors and have external auditors to assess company accounts.

A Private LLC is generally a good option for starting up a company with relatively few owners, as in the case of A&B. A second benefit, as with the Public LLC, taxation would be targeted at the corporation and thus not directly to A&B, meaning that profits would not be treated as personal income but be subject to corporate taxes. Furthermore, if A&B wanted to expand their business in the future, it shall be easier for A&B to raise additional capital through an offer of equity to outside investors. Nonetheless, as in the case with a Public LLC, A&B would still have to raise a significant amount of capital to begin with.

General & Limited Partnerships

A&B would also have the option to become co-owner of their company through establishing a General or Limited Partnership.

General Partnership

As in the case of Sole Proprietorship, a General Partnership would imply that A&B (in this case the partners) are directly, personally (and in this case jointly) liable. The only legislative regulation for starting up a partnership is the Act of Business Enterprises, otherwise legal positions of a partnerships are to a significant extent subject to determination in case law. We will in this case recommend A&B to form a thorough and explicit partnership agreement that will determine the relationship between the two owners. This agreement should allow and fulfill the initial desires of A&B to share costs a profits. Other traits of a General Partnership are that: 1) few formalities are required to start up (Bank account etc.), 2) both partners will participate in the running of the business, if not stated otherwise in the partnership agreement, plus that 3) all dispositions must be made collectively by the partners, except for day-to-day business operations. Essentially, these traits would satisfy A&B preferences adequately.

The only potential draw-back with a General Partnership is that profits are subject to personal income taxation as well as liability for losses resulting from the business.

When discussing a General Partnership it is important to mention that this company form is very fragile and will resolve upon the resignation of any of the partners. Essentially, each partner should know each other’s background before creating a General Partnership and make sure that potential disputes can be solved in a constructive and affable way. Moreover, each partner should align their personal ambitions, visions and goals to ensure goal congruence. For example, it would be unfortunate for Birgitte who has great plans for the company if Anders merely entered just to ‘try it out’ and decided to leave after the first month’s struggles. We assume that Anders & Birgitte are both ambitious and committed regarding the company and that they have discussed the potential issues and future development of the company at length.

Limited Partnership

The difference between a General and a Limited Partnership is that the structure of partners will be different. A limited partnership is a special type of partnership that contains both general and limited partners and at least one general partner is needed. Under this structure, the general partners will again be personally liable whereas limited partners will – as implied in the wording – only be limited liable according to their investment in the partnerships. In essence, these will merely function as investors and will only have voting authority in some matters.

It is noteworthy that a limited partnership tax-wise functions as a general partnership.

In the case of A&B, with their initial preferences, we would expect them both to become general partners in this formation of a limited partnership and would then have to attract investors – limited partners - which could be an idea if they have insufficient funds to start up the business. They would then simply have to find potential investors who: 1) believe in the

A&B concept, 2) are not interested in management of the partnership and 3) possess the required funds to invest in the partnership. As with the general partnership, a limited partnership is also somewhat fragile since it will resolve if the general partners decide to leave.

2.1. Recommendation for A&B

Since A&B are facing very few fixed start-up expenses (i.e. in machinery, marketing campaigns etc), the risk related to potential large losses is somewhat moderated. A&B is basing a lot of their production on costumer demands and hence keeps a rather low inventory of stock. We cannot know whether the demand for A&B T-shirts will be so immense that larger purchases of generic T-shirts from the producers will be necessary.  However, in essence, we find that the liabilities related to their current choice of business and marketing model are limited. Finally, we believe mutual goal congruence between Anders & Birgitte to be present; limiting the risk of one of them leaving soon after the company has been set up.

Based on the above we recommend A&B to form a General Partnership. For A&B a General Partnership has several advantages: It does not require a lot of formalities during establishment and both partners can decide how the company ought to be managed. That is, Anders and Birgitte would be functioning as co-owners, carrying out the business while sharing profits and control.

A long-term strategy for A&B, if successful in their business endeavours, could be to change the company form into a private (or even public) limited liability company. Especially, if total assets of the General Partnership begin to substantially surpass DKK 125.000, the formation of a Private LLC should be considered.

3. Agreement between A&B and DF

In the following section we will discuss how A&B should make an agreement with their designer friends in order to utilize the design on their T-shirts.

We will commence this section by making the assumption that the text, designs and pictures classify as graphic works (graphic design), for which reason these works will fall under the Danish Copyright Act and, potentially, Design Act. With an auxiliary assumption that the creations of DF will be original we find that S.1(1) of the Copyright Act  presumes that copyright in this case is to be accorded to DF as they ‘bring into existence’ the original work with the afforded rights, cf. s. 2. That is, DF qualifies to be ‘the authors’ of the work at the time of the creation. Hence, DF will automatically be assigned copyrights, unless otherwise is specified a potential employment contract between A&B and DF, which we will discuss in the following section.

Interpretation of the sentence “in any way they see fit…

It is stated in the case that A&B would like to use the designs in any way they see fit. Cf. ss. 3 & 38 of the Copyright Act, we have to make an interpretation of this statement. Therefore we must presume that A&B will always act in best interest of both parties and thus not expose nor use the design produced by DF in any derogatory manner. Hence, we assume that what the sentence refers to is merely that A&B would like to be able to use the design for marketing campaigns, marketing material and also to print the design on other articles than only T-shirts. This would need to be specified in an agreement, cf. s. 53(3), since this also may include minor modifications to the original design, though in a nature and extent that will most likely be limited, thus complying with ss. 3(3) & 56(1).

Furthermore, cf. s. 53(1), an assignment of copyright will not comprise the moral rights, the right of paternity and the right of integrity. The right of integrity, cf. s. 3(2), has been ensured by the above presumption, and we will also presume that A&B in any case will respect the right of paternity, especially since DF are friends of theirs and this could benefit DF in their future careers. Essentially, we will in the following not go specifically into disputes regarding the moral rights but simply note that these will remain with the authors (artists) at all times and that A&B will respect this.

Interpretation of the sentence “…are concerned that their friends might want to use the design themselves in a commercial adventure

It is important for A&B that DF will not be able to use the design for business purposes outside the agreement. An unfortunate scenario for A&B would for example be that they spend time and money on marketing and branding the T-shirts with the DF’s design, thus making them extremely popular. Inevitably, DF would reap the benefits by commencing to sell similar T-shirts with the same design that has now become an ‘exclusive product’ for costumers. Hence, when settling an agreement with DF, A&B will unequivocally need to be granted the exclusive rights to produce, market, distribute, sell and make public the T-shirts and other articles with the design. This desire from A&B’s side will serve as the foundation for the discussion in section 3.1 of this paper.

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3.1 Outline of Possible Agreements

We will take into consideration that we have recommended A&B to form a General Partnership and presume they have acted in accordance with this recommendation. In the following we thus treat A&B as a General Partnership. From the prior text it follows that, though A&B and DF are friends, we expect both parties to be ambitious, for which reason they should make a formal agreement and not just a ‘liberal, jovial and loose friends-to-friends agreement’.

We will discuss two different scenarios that can fulfil the above stated requests from A&B: 1) ...

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