writing to argue

"Writing to argue" is a very popular choice of writing for both exams and coursework. By carefully following the advice below you should be able to improve your grade

ARGUMENT OR PERSUASION?
Argument and persuasion are very similar styles of writing; indeed many treat them both as "writing that seeks to influence". There are some differences, however.

An argument is an issue about which reasonable people disagree. An effective argument, therefore, will put forward a well-reasoned point of view, one that recognises but aims to counter other equally valid views; persuasion tends to be far more single-minded in its aim to change minds.

A good argument is based, therefore, mainly on reason (even if this is passionately - even emotionally - conveyed); persuasion tends to be a more one-sided, personal and emotional conviction that only one way is the right way.

ARGUMENT AND THE ANCIENT ART OF "RHETORIC"
The art of argument and persuasion has been studied for thousands of years. The ancient Greeks called it "rhetoric" and its two most famous teachers were the two Greek philosophers, Aristotle and Cicero.

What makes an effective argument?

  • Arguments should seek to answer the question "Why?" in full for one side of the argument (some exam questions might ask for both sides to be made clear).
  • The tone of voice with which you choose to address your reader (e.g. friendly, serious, assertive, etc.) and the register of language you adopt (the complexity of vocabulary and degree of formality or informality, for example) should be appropriate to the task and the audience.
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1. Consider your audience

  • Immediately capture their attention with a lively and interesting opening sentence. 
  • Be tactful and show you respect their point of view (but never agree that it is better than your own!) 
  • Sound authentic, knowledgeable, trustworthy and convincing. 
  • Acknowledge that other views exist - but find ways to counter these with your own more reasonable points. 
  • Logic and reason win arguments - but be passionate about your views 
  • Interest your audience by using a suitable anecdote to illustrate one of your major points. 
  • Never sound superior, condescending or ...

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