a) Please give details of the research on which you are reporting

Title: Sexual attitudes and lifestyles

Author(s): Anne M. Johnson, Jane Wadsworth, Kaye Wellings, and Julia Field

Date of publication/completion: 1994

Publisher or source:

b) Outline of the Research design (210-300 words)

You should state the objective of your chosen piece of research, and use this section to outline how the researcher/s carried out their research. You should describe the aims of the research and the research methods that were used. (You may wish to consider sample size, access to sample, ethics etc.)

Johnson et al aimed to research sexual behaviour due to the emergence of AIDS in the 1980s. Before this study, the study of sexual behaviour was much neglected due to attitudes towards it. The Conservative government declined to finance the survey due its belief that personal business should be ‘kept behind closed doors’. People working in the fields of fertility, sexual health and education were hindered in their work by the shortage of data. Luckily the ‘Wellcome Trust’ funded the research.  

With the emergence of the AIDS epidemic, up-to-date research was required. This study was the largest and most comprehensive survey of sexual behaviour ever conducted. The information was collected from over 19,000 randomly selected British representatives selected through the Post office postcode address file. To gain access to the sample, times were arranged for meeting at their homes.  Before this research, how the disease spread was unknown and the number of victims was thought to be 1 in 3.  

   

This research was a descriptive and detailed study of sexual attitudes and lifestyles of the British public aged 16 to 59. The objective was to find out the link between sexual behaviour and AIDS. Two research methods were used to carry out their study. They employed structured interviews, which took place in the interviewee’s home and a self-completion questionnaire booklet to fill in, e.g.  

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  • Have you ever had any kind of sexual experience or sexual contact with a male?

This was then sent to London anonymously to be put on computers for statistical analysis. The interviewer had training and was issued standardised instructions.  

The invasion of personal information brings up the ethical issue intrusion. This was justified by the fact that public health services desperately needed this information to save lives. The ethical issue that the survey was time – consuming was overcome as individuals showed public willingness. Informed consent was attained by the 80% response rate of the selected sample.

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