An analysis of how television viewing has changed over the last two decades in terms of the frequency of viewing, the nature of the programs view, the viewing times through the day and the number of hours spent on viewing.

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An analysis of how television viewing has changed over the last two decades in terms of the frequency of viewing, the nature of the programs view, the viewing times through the day and the number of hours spent on viewing.

Over the last two decades (1980-2000), the television channels of United Kingdom increase from the main four channels to the multi-channels nowadays. The two main broadcasting companies are BBC1, BBC2, Channel 4 and ITV since 19th century. The TV channels have increase and improve from the normal viewing to digital viewing since 1990. Consequently, there were also some changed of the viewing of TV arise from the improving in the mass-media technologies.

First of all, the frequency of viewing had changed during the last two decades. Since 1980s, there was a radically changed in the cover range of the TV channels all over the United Kingdom. The BBC and ITV had made their effort in the increasing the quality and the variety of the channel programs and the cover area of the AHF and UHF. At the same time, the economy of the Europe country had increase. Many household are affording to have TV at home. However, the frequency of the TV viewing did not have any radically increase during that time. This is because of the TV channels does not have variables choice of program that can attract the audience attention. The frequency of the viewing had increase since the multi-channel service offer by the ITV and BBC during 1990-2000. The frequency of viewing had slightly increased from the beginning. This situation had attracted the new entrance of this industry. Besides the two main TV broadcasting, there are some new entrance competitors who also offer the same type of service such as Sky TV, TIVO etc. Moreover, the digital viewing through the Web-TV and the computer had been promoted into the industry.  This had made a competition situation in the TV industry in UK. As a result, this had causes only the normal frequency in the viewing. The most striking feature of the latest television viewing figures was not that more people now watch multi-channel television rather than any single broadcast channel. The drift away from the broadcast networks has been taking place steadily for years.

Secondly, there is also some changed arise in the nature of the program. From 1980s, in view of the uncertainties about the post -1982 contract it would not have been surprising if there had been a steep decline in ITV program. During the 1980s, the programs of the ITV included the National and International News, Current Affairs such as weekend world and TV eye etc, Network Documentaries (ATV), Drama and Drama Series, Comedy and Light Entertainment etc. The nature of networks program had been divide in two varies which is Informative and Narrative. The informative programs included News and news magazines, Current affairs, Arts, Adults education, School programs etc. The narrative programs include the Plays, Drama, TV movies features films etc. For the BBC channels, the programs that includes were soap comedy, documentaries, BBC News, Quiz shows and etc. From a survey of house hold viewings, the programs of the channels were influence by the taste of the viewers. The younger viewers were interested in the new programs of the channels such as the sport channels, the quiz shows, soap comedy etc. However, since 1990s, when the multi-channels services were supply by both the BBC and the ITV, the programs were changed towards to serve the older viewers such as the documentaries Channels attract the most viewers. From the survey of the UK viewers 2000, the multi-channel attracted the older viewers the most. Moreover, ITV were change their TV service by provide internet, online service, video demand, home shopping etc. For the younger viewer, the trend falls to the soap especially East-Enders and the cartoons. Besides that, the programs such as the soap comedy during the occasion time of the digital TV also trend to attract the attention of the viewers. The viewing times of the programs seems like increase dramatically in the research in year 2000 during the Christmas time.

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By the 1980s, the whole population was covered by the Authority’s VHF and UHF transmissions, and 98% of all homes, 20 million in total, had at least one television set and 62% could receive all three channels, ITV, BBC1 and BBC2. About 51 million people aged four and over, living in these homes, constitute the potential television audience in this country. The size of the actual audience and the average amount of viewing by individuals varies by season over the year, more viewing taking place in the winter than in the summer. The average ITV evening audience during the ...

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