Canadian media institutes and their effect on the Canadian way of life.

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Canada is a wonderfully unique place. In certain ways it feels like a small town.  Other times it feels very cosmopolitan.  Its relatively small population and expansive landscape give it a distinctive character, a character that Canadians are constantly trying to voice and defend.  Public institutions, such as the Canadian Broadcast Corporation (CBC) and the Department of Canadian Heritage promote Canadian culture.  Other public agencies, like the Canadian Radio-television and Telecommunications Commission (CRTC), are responsible for regulating and distributing Canadian art, culture and heritage throughout Canada.  In addition, when trying to understand the views of a country’s citizens, it helps to understand their sense of humor.  Comedy is an important part of Canadian media, much of which politicians and politics, willing or not, are apart of.  The oral presentation, which will accompany this document, touches on understanding Canadian humor.  This writing assignment will discuss the cultural role of public media in Canada.  

The CRTC is an independent public agency responsible for regulating Canada’s telecommunications and broadcasting systems.  Created in 1968, the CRTC reports to Parliament through the Minister of Canadian Heritage, currently Sheila Copps (CRTC).  The CRTC has strict rules about how much Canadian content must be broadcast in Canada.  Some CRTC strategies are as follows:

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  1. Develop mechanisms to encourage the creation and promotion of Canadian content in traditional and new media
  2. Develop a comprehensive international approach
  3. Rely on market forces to provide fair and sustainable competition

The CRTC requires that all radio stations must ensure that 35% of their popular music selections are Canadian each week (CRTC).  In addition, at least 35% of the content aired on commercial radio stations between 6am and 6pm, Monday through Friday, must be Canadian.  French language stations are required to air at least 65% of their music programming in the French language (CRTC).  

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