As we begin to watch the trailer, slow editing which fades is used for the first few shots. This way of putting the shots across makes us concentrate on the characters, who most people would recognise. Further on in the trailer the editing quickens. As we reach the Ibiza part of the film the editing gets faster as does the music, increasing the pace. The end of the trailer shows many shots of all different scenes, giving the viewer an idea of what goes on during the film. The editing gives the trailer speed, making it look effective.
When the camera enters the village, the weather is cloudy and the lighting is quite dull. This gives the impression that something mysterious may happen. Given this feeling, people could misjudge the genre. However the dull setting may have something to do with the fact that during the film things are bound to turn out wrong. At the dinner table when we first see the characters, the background is dull and the lighting, which is a lamp, is dim. We get the impression that there is friction at the table between the family. At the beginning of the trailer the characters tend to have a shadow which may also have something to do with the anxiety between each person. In the dining room where the parents tell the two boys that they are going on holiday, the room tends to look lighter than it did before, the bright and airy feeling gives us hope for Kevin and Perry. In the beach scenes the sun is the light source. This is natural. The sunny shots show happiness and fun. This contentment persuades younger people who like a good time to come and see the film. When we eventually reach the club scene, artificial coloured lights brighten up the dark building in which all the clubbers are dancing. This hi-tech feeling makes the dancers look as if they are having a good time enjoying modern technology. People who enjoy clubbing can relate to this, drawing a wider range to see the film. The lighting is successful, it makes the film look professional and engaging.
The camera is used well throughout the trailer. The establishing shot is long, at a distance, showing the setting. It is a good introduction to the scene. After the establishing shot the camera moves and takes you to the house, this effect makes the audience feel in control. We then see close-ups of Kevin and Perry therefore concentrating us on the two characters. In between the two characters the transitions of the shots are dissolving. To change the idea of Kevin and Perry being at home the camera rotates three hundred and sixty degrees fading the colours of the shots as it goes. The camera is then in Ibiza airport. This shot is quick having bright colours spinning and fading, makes it clear to the viewers that the scene is changing. As they arrive in Ibiza the camera focuses on the famous DJ and, as it follows him, this tells the audience that he is significant. Kevin and Perry are just a few of his millions of fans making the audience then think there is no chance of the two normal teenagers meeting him. The camera uses long shots on the beach, which shows all the characters and their body movements. However the background is also in focus. The shots show most of the characters on the beach, which emphasizes that everyone gets involved with Kevin and Perry’s catastrophes. When the boys are filming on their personal camera we get an extreme close-up, point-of-view shot of two girl’s physical attributes, and the camera zooms in. This part shows that women are important for them and the impression that is given is that this is why they wanted to come on holiday. As these two particular girls try and get into a club in the evening on their holiday, the bouncers tell them they are too ugly to be allowed in. We get a point-of-view shot at this part, the audience feels as if the bouncer is talking to them and this gives the girls sympathy. In the club the camera tends to use high angle shots which gives the audience authority. A shot of Kevin and Perry in their bedroom at their home is shown in the last section of the trailer, while the family are on holiday. However the zooming out of the camera shows that that was their past life and this is their new way of living. The director makes the image get smaller and gives us the impression that if the camera doesn’t stop zooming out their past life will disappear. The camera work is effective in this trailer. It persuades people to come and view the film as it looks good.
Kevin and Perry Go Large is a successful film trailer as is Mission Impossible Two. This trailer starts with silence, which is the same technique used in Kevin and Perry. This silence creates suspense for the audience, as what is approaching is unknown. There are birds and wind sound effects later without any background music. This effect sets the scene and creates tension. I think this is more effective than the other trailer as we know from the weather and animals that we are in a natural place. In the other trailer the silence could mean anything and this confuses the audience’s ideas of what genre the film is going to be. At a tense moment when Tom Cruise, who plays Ethan Hunt in the film, is hanging from the cliff the Mission Impossible theme tune starts to play. This is fast and catchy. The theme tune is well known and most people will recognise it from the previous film Mission Impossible. This technique attracts viewers who enjoyed the previous film to come and watch the next one. The music is quick and creates suspense for Tom as he hangs from the cliff. A women’s voice introduces the action, she has a soft voice, which brings you into the film. The voice gives the audience the idea that a woman is involved and that there will probably be some romance with Tom and a female. This passion will attract women viewers to come and see the film. A man’s voice then sets the atmosphere, this is non-diegetic. Applying this method shows the viewers that a man is the main character. The British accent has authenticity and appeals to people as the British are well known for their secret services. Using an accent gives people a clue that the film may have something to do with agents. I think this accent has more significance than the voice in the trailer for Kevin and Perry as the mysterious tone could involve anything. We hear sound effects from the vehicles and explosions this emphasizes the stunts and makes the audience stunned by what is happening. The next diegetic voice, which is heard, is Tom Cruise’s. When he speaks the music stops. Emphasizing Tom’s speech shows us he is the main character. He uses the line “You’ve got to be joking,” in the silence. The speech makes the audience worry. Tom has come across to the viewers as a brave, skilled man who does very tricky missions such as climbing cliffs, but when he says this line we think that there is a problem and assume that if Tom can’t do it then who can. This is very successful. The audience want to know what happens in this crisis. I think this emphasis is better than the prominence on the characters in the other trailer. The close-ups in Kevin and Perry don’t draw your attention to the roles as much as this does.
We are first shown the Paramount sign showing significance to viewers as this company is well known and has produced many successful films before. I think the other trailer should have used a logo promoting their company to make it look professional and reassuring the audience that it is going to be thriving. The camera shows the desert where Tom is climbing a cliff. This shot sets the scene and tells us that Tom Cruise is an adventurous man who even takes risks outside of his job in his leisure time. Showing this scene shows he is brave and determined. By demonstrating courage the audience will probably think it will be used throughout the film. This technique keeps the viewers enticed. The other trailer does this in a different way, the director has shown clips of Kevin and Perry’s lives. This introduces the audience to what their personalities are like and these factors will have something to do with the film later. As Tom Cruise is climbing the cliff he slips which makes the moment tense. He hangs from two hands and by his facial expressions he looks as if he is straining to keep a grip. This shot is makes the audience on edge. It also makes the viewers want to know what happens next. Kevin and Perry’s trailer shows a lot of amusing shots however do not emphasize one main clip. By not doing this the audience don’t having anything to wonder about subsequently. Tom is shown throughout the film in different costumes showing the viewers that he has different identities. He has a cool image and he has the image of an agent. The cool image is shown with casual clothes and black sunglasses. These glasses represent hidden identity and advanced technology. The agent image is portrayed when he is shown wearing leather. It gets confusing by the idea of him having two different characteristics. When Tom throws the glasses, this movement starts the high-speed action and he glasses make you look at what he his thinking. In Kevin and Perry’s trailer the costumes, which the characters are wearing, don’t really convey their identities as well as this does. Teenagers have nothing to really represent what they do or are like.
The props give the audience an idea of what the film is going to be about. The cars and motorbikes show us that there is going to be fast action and the sunglasses show us that there is hidden identity involved. Kevin and Perry’s props do not seem to be emphasized as much as Mission Impossible Two’s. To show their genre they tend to use more speech. Both ways are effective for their film type, as comedy works best in speech and action looks good with hi-tech props. The graphics are presented well in this trailer they give the audience the idea of the genre and what the film is going to involve. We see the Paramount sign, the director’s name, the actors, the title, when the film is released and the credits at the end of the trailer. All text except the credits are in big fiery bold fonts symbolizing the genre of the film. The reds and yellows represent fire, violence and danger making the trailer looks as if there is going to be a lot of action throughout. Recognition is gained when they give names such as ‘John Woo and Tom Cruise.’ Giving famous names makes fans who like these particular people come and watch them. The male fans are attracted to the conflict as Tom normally stars in action films and female fans are attracted to the physical side of him. I think the text in this trailer signifies the genre well whereas the text in the other trailer doesn’t really give you a picture of what could possibly happen. As Tom rides through fire and jumps through explosions the camera shows us this in slow motion to emphasize them. The stunts look risky and complicated and the impression that Tom is unique and brave is given. The technology looks professional and up to date. The grids, which are shown near the beginning, make you assume that the missions, which Tom is going to complete, are going to be worldwide. This gives the film a mysterious exotic side. The grids show that the people who Tom is working with are powerful. The audience can then assume that they are capable of doing many things. The two films are based in different countries at times but they show the exotic parts in different ways. One trailer shows graphics the other shows the shots in the foreign country. The images in both trailers are powerful making viewers want to watch the film.
At the beginning of the trailer for Mission Impossible the edits are long and introduce us to Tom. They make you think that you are starting to watch the actual film. As the music starts the action starts and the editing starts to get quicker. The numerous action shots flash quickly and keep the audience attentive. Both trailers editing depends on the speed of the music and this is very effective as the sound and pace keep people engrossed.
The lighting at the beginning of the trailer is natural from the sun. Another source of natural light is fire from explosions. Both trailers use some sort of natural light and vary what radiance they use in different scenes. Characters tend to have a shadow, which Kevin and Perry Go Large’s characters have to. The shadow makes us feel tense as the audience thinks of this as eerie and that something may happen next. During the action scenes the lighting tends to be dark and artificial giving a sense of evil. When the fire comes onto the screen, because of the dark feeling, it really stands out and makes it exciting for the viewers who want to keep watching. The other trailer uses other features to excite the audience such as particular humorous shots and particular phrases however I think the trailer for Mission Impossible 2 is more successful. The attention is kept easily with all the action that is going on on the screen.
We get a high angle establishing shot of a desert, which sets the scene for the audience. It tells them where the characters are in this scene and that the film looks exotic. The camera zooms and focuses into Tom Cruise when he is climbing a cliff which emphasizes and introduces us to the main character. On the cliff the camera rotates around him and we then have a close up on his face which makes his importance stand out. The other trailer uses close ups and zooming in to accentuate features and in both places it is effective. The shots throughout the trailer are mainly long and still however the action makes up for this, it keeps it in proportion. There would be too much going on at once if the camera was moving. In Kevin and Perry’s trailer they do the opposite with shot, quick shots but they keep the action and camera in proportion. This is a good effect. Tom Cruise has a few lines on the trailer and we have a medium shot to look at his facial expression and the way he moves, this shows his reaction clearly.
I would personally be attracted to watch the Kevin and Perry Go Large trailer because of the genre. However I think that Mission Impossible 2 is more effective. Both trailers use good techniques to persuade viewers to come and see the film, however they use different methods because they have unalike genres. I think the Mission Impossible trailer is more persuasive as it concentrates on convincing people that the film is exciting. The props, stunts and special effects entice different audiences including men, women and even teenagers.
