Digital Television.

Introduction to Digital Technologies and Multimedia Activities: Digital Television Digital Television is fast becoming the new craze in Australia. The digital technology has already made its impact in countries such as American and the UK and has had huge success. Digital television is becoming increasing known in Australia as an evolution from analog television to the clearer, bigger picture, and about time too! The history of television is short, the first made by an American inventor, G. R. Carey, in 1875. Compared with computers and telephones, television has not had any significant advancement in technology, that it until digital television was created. Firstly, in order to fully understand the impact of digital television, we must understand how it differs from analog television. To create a picture on the television, each television receives television signals known as analog signals. This signal is sent from a transmitter to a translator and then onto your television screen. Interference can be a problem with the signals picking up other signals from equipment such as mobile phones. Interference, known as "Ghosting" is caused by the reception of a direct signal into a delayed reflected signal, creating a 'snowy' effect on your screen. A quote from the final report of the Australian Broadcasting Authority Digital Terrestial Television Specialist Group (1998) explains

  • Word count: 725
  • Level: University Degree
  • Subject: Media Studies
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What is the act of creation?

What is the act of creation? Creation plays an important role in our world, without creation human life will be dull and bored, creation brighten the world and made our life to be more excited. This essay is to explain what is the act of creation. In order to examine the topic, it will first mention the meaning of creation where it makes impossible possible. Secondly, illustrate how creation link to paradox as well as showing how paradox is essential to creation. Thirdly, introduce Marshall McLuhan, the key founders of Communications then comes to the most vital part of the essay which examine how McLuhan's most famous claims represent himself to a creative person. His creative claims includes "the medium is the message", "hot and cold media", "global village" and "book is no longer king". Through the essay, examples will be given to prove that McLuhan is definitely a creative foreseeable person as well as understanding his act of creation. Lastly, analysis McLuhan's personality with Balkin's (1990) guideline for a creative person. Creation is meaningful to our everyday life, in a simple way, creation means to invent something which is not existed in the world before. Balkin (1990) stated that "creative people do things, they make, they assemble, the put together, they make connections where connections were not previously apparent". Therefore, creation is the human act of

  • Word count: 2420
  • Level: University Degree
  • Subject: Media Studies
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Information About Information.

Information About Information Introduction Now that we live in the "information age", information about information is available everywhere for everyone. More and more devices, research, and marketing about information technology are at hand for any types of users: non-users to frequent users. Therefore, we have to be able to sort this information and determine if it is valid for the specific types of user targeted. In this essay, two different genres of articles are analyzed: one article aimed at accounting professionals (Software for the Best Practices) that demonstrate the features of different accounting software and a research study written for the general public (A Survey of Information Technology Use by Small Businesses)that tries to identify information technology issues and the needs of small businesses. The articles will be analyzed using the three rhetorical appeals: Pathos, Logos and Ethos. Pathos Both articles use similar rhetorical tools to persuade their respective audience. The writers play the emotions and values of their audience to achieve their specific purposes. Pathos plays an important role in the author's strategy in "Software for the Best Practices". The author creates a bond with his audience by showing that he understands his audience's needs, interests and goals. For example, at the beginning of the article, he clearly states that the

  • Word count: 1868
  • Level: University Degree
  • Subject: Media Studies
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Newsprint vs Online news

Newsprint vs Online news This is an age of digitization. In a world that is constantly moving towards more and better technology, the question of how media and news will trickle down has become and issue. The war for supremacy in the media markets is raging. The concept of news arriving on a doorstep, in the form of paper is now antiquated. Today, people wake up, and instead of walking out to the front door, they patter over to the computer and check any number of things from email to the weather to the daily news. Traditionally newsprint media has been the widest outlet for disbursement of information, but as digitization has invaded our world, we see that they are on divergent courses. In this analysis of two sources of information, newsprint and the internet, we will examine how these two sources differ and where they are headed in the future. The essential question being, can daily newspapers survive the shift to the internet? Newspapers are a part of our world. In this city, where public transportation is a way of life, print media has always been king. Reading the Journal or the Times on the train to work used to be a badge of honor. Having black ink stains on your fingers was a sign that you were informed. Catering mostly to the baby boomers and older generations, as well as academics, the face of newspapers has not changed much since the inception of print

  • Word count: 1403
  • Level: University Degree
  • Subject: Media Studies
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Biomedical Technology

Biomedical Technology If you are discussing a sensitive issue during this day and age you most likely are talking about biomedical technology and its ethics. Many debate over the morals involved in the new developments of the medical world. Some argue that without it we'd all be dead and the others argue that we should let nature run its course on its own. Personally, I think biomedical technology is vital to our existence but there should be limits. The main ethical questions that are posed toward the biomedical industry are the following: * Is it being fair to all? * What are the effects of the development? * Is it beneficial and not harming? These questions are and should be geared toward every issue that arises before an opinion is made. For example, consider animal testing. Is it fair to all? Not exactly, but then again animals don't really have a say. What are the effects of the development? It could possibly cure the diseases that we thought could never be solved. Is it beneficial and not harming? It has been beneficial, but it also has harmed. Therefore, I think the ethics of biomedical technology needs to be determined on the individual issues and not the whole biomedical area. The religious factors of biomedical technology are more apparent than anything else. Every person has their own set of beliefs. Each person formulates their own opinion on the

  • Word count: 698
  • Level: University Degree
  • Subject: Media Studies
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Imagine That You Have Been Hired as a Consultant for a Firm That Plans to Develop Surveys That Are Presented on the Internet, on Websites. They Want to Obtain Accurate Information About People's Beliefs and Attitudes from These Surveys.

Imagine That You Have Been Hired as a Consultant for a Firm That Plans to Develop Surveys That Are Presented on the Internet, on Websites. They Want to Obtain Accurate Information About People's Beliefs and Attitudes from These Surveys. Based on Psychological Research on Surveys, What Advice Would You Give to This Firm? Support your Recommendations with Psychological Evidence. Creating a survey is a much more complicated procedure than many people believe, and there is much to take into account when aiming to accurately collect information on issues such as beliefs and attitudes. Moreover, there has recently been a dramatic move by much of the psychological community towards using the internet as an effective means of such data collection (as well as an 'online laboratory' for conducting experiments). What many of these psychologists have found is that, although this new means of conducting research has many advantages, it also has a number of potential problems that must be taken into consideration in order for the work to be valid and effective. A company looking to take advantage of this new medium must take all of these things into consideration, maximising the benefits, avoiding the problems and ensuring that the survey remains correctly constructed and administered. The first aspect to consider is what sample to use. Depending on the firm, and the reasons for the

  • Word count: 2780
  • Level: University Degree
  • Subject: Media Studies
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Introducing Internet technology to any business allows it to take advantage of the many benefits it offers.

Introducing Internet technology to any business allows it to take advantage of the many benefits it offers. The trend of e-business practices can be seen not only in large firms. If more businesses continue to adopt the Internet it may be imperative that SMEs begin plan Internet strategies. Hamish McRae, Associate Editor of the Independent Newspaper predicts 'There will be no such thing as e-business because all business will be e-business. There is no opt-out: to be a success in any part of the commercial world in the future you have to be successful in the electronic aspects of your business as well as the physical ones' (KPMG, 2000). However, Jeffcoate (2000) claims that 'Many small businesses do not formally define, or understand their competitive strategy, a factor that serves to weaken their position in their chosen market.....unlike much larger companies, SMEs taking up E-commerce have very little choice of strategy.' This essay will analyse the existing obstacles in implementing e-business models for SMEs. Firstly, there is lack of Knowledge about e-business among SMEs' managers. Research conducted by Hamill and Gregory (1997) discovered that 70% of the SME's in their survey who were at that time 'expressing an interest in using the Internet', stated that limited knowledge and experience were the most important inhibiting factors. 'Lack of awareness and understanding

  • Word count: 1447
  • Level: University Degree
  • Subject: Media Studies
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The major difference between "active audience and vulnerable viewer traditions in Media Studies.

Greeting: Good morning, everyone. Today I would like to talk about the major difference between "active audience and vulnerable viewer traditions in Media Studies. Introduction: Just before I start, I'd like to give you a brief explanation of each of the following technical terms, which I will refer to during my presentation.... The debate between "active audience" and "vulnerable viewer" traditions has been sustained for a quite long period because each of the side examines the relationship between people and message respectively, which seem to be in contrary. Australian policy on video games is a vivid example, which presents how the OFLC balance between these two contradictory interests groups in order to set a guideline for the video game players. It has always been understood that the policy making was largely influenced by "public interest", in this case, protecting vulnerable viewers. Nevertheless, this essay is attempted to present the key differences between "active audience" and "vulnerable viewer" tradition by revealing that the policy making procedure on video game regulation did not only rely on the "vulnerable viewer tradition", but instead, in an attempt to balance between them to perfect guideline. key differences are presented first followed by examining the problems within each side. Finally, the video game regulation will be used to illustrate how these

  • Word count: 1673
  • Level: University Degree
  • Subject: Media Studies
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Use of Internet Technology In a Hotel Spa

Use of Internet Technology In a Hotel Spa The idea thought of is an all inclusive Hotel and Spa resort (named The Celtic Knot- to keep with the traditional Scottish theme) which is open all year round. The concept has been designed carefully and is orientated around an adult only basis complex, designed for short romantic breaks. The resort will consist of a variety of facilities including 20 fully furnished bedrooms, a basic gym, a serviced laundry, a function room which will be of dual purpose catering for small, intimate weddings and conferences; in addition it will have its own bar and lounge area. There is also an on-site dinning room which will have varied daily menus, consisting of both a la carte and healthy options of foods to chose form. The buildings will be surrounded by beautiful gardens; these gardens will consist of fountains, oriental shelters, love benches, and streams, all of which will create a romantic and relaxing environment. The all- inclusive health spa will include a sauna, jaqoosee and a heart shaped plunge pool, however there will be additional facilities that the guest can use at extra cost, these would be facilities such as, a beauty parlour and sun beds. 'Managing all the functions of this resort involves forecasting, planning, organising, motivating and controlling.' (Source: Introduction to Hospitality, By John R. Walker) It is obvious

  • Word count: 1471
  • Level: University Degree
  • Subject: Media Studies
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College internet case study

Internet Facilities at Napier Your Network Each student has their own network account, which is individual to them. Every account requires a User Name and password to be provided before entry to the account is authorised. All students have a separate matriculation number which is allocated on registering to study with the University. The User Name is your matriculation number, a typical user name will look like this - 02001661. Passwords are also individual to the user, your initial password will be the first letter from your Christian name and your date of birth (e310983), however it is recommended to change your password straight away to something you will remember and is personal to you; you will be automatically requested to change your password every 90 days from then on. The Intranet The intranet is a privately maintained computer network that can be accessed only by authorised persons within a company, or in Napier's case, a University1. It is usually made up of numerous interlinked local area networks (LANs) and in addition uses 'hired' lines from the wide area network (WAN). The key principle of an intranet is to convey University information among all the staff and students. The intranet uses TCP/IP, HTTP (Hypertext Transfer Protocol), amongst other Internet protocols, albeit really just looks like a restricted adaptation of the Internet. Although, Napier does

  • Word count: 2017
  • Level: University Degree
  • Subject: Media Studies
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