Another reason for this surge of new interest in cinema going was the introduction of the multiplex cinema. Not only did these cinemas have multiple screens showing various films, they also made a great day out. Usually, they are located in areas with easy access to food and shopping. Since the introduction of these multiplex cinemas, more and more families have started going to the cinema.
Films are advertised and publicised in various ways, using different techniques for many audiences. One form of advertising and gaining publicity for a film is a premiere, where specially invited guests attend. Usually, they are famous celebrities, who are then used as a means of attracting attention to a film through fans.
Other guests would include the press as well as film critics and so on; they are invited to provide yet more publicity for the film. The critics would then review the film and comment on their findings for the public. Eventually, the amount invested into creating an amazing premiere would be recovered by all the interest it has stirred up.
This is just one of the many ways in which films attract attention. Other places used to generate publicity are: television adverts, radio adverts, newspapers, banners, billboards and the internet. These are just a few of the techniques used by film marketers, they just generally look for places that are commonly seen so as many people as possible can see or hear about their new film.
One of the strongest ways of creating a box office success is to introduce a star to the equation. A reason for this is that stars are often in the public eye and are whom audiences are familiar with. Audiences tend to view films because of stars, so this creates another job for them.
Stars’ antics away from the camera are just as noteworthy as what they do on screen. Gossip is a very powerful tool in marketing and generally ‘getting a message around’. Through this fans are able to know about the private lives of their idols. This whole idea gives the audience something they can relate to, knowing how their favourite star lives and being able to do the same. Stories such as these ensure media attention for them as well as any projects he/she may be involved with.
Nowadays, the star has much more power in the industry than what they used to. The more important an actor or actress is considered the more power he/she has. This has led them to being able to create their own films and even film companies.
With all the new films being produced, they have to be judged on how suitable they are for certain audiences. This is where the BBFC comes in.
The British Board of Film Classification or the British Board of Film Censors as it was known until 1985 is a service forged by the film to certify films with ratings. The BBFC have to determine whether they think a film is acceptable for broadcast in a cinema. They also reject many films with material they see as unsuitable for the viewers. All films have to be certified if they are going to be shown to the public although, the local council hast he final say as to whether the film should be shown in their area.
The BBFC is there so that people can acknowledge what to expect in a film. The factors looked at by the BBFC are usually: violence, sex/nudity, and swearing. After looking at these areas and determining the strength of them, they classify the film as: U, PG 12A, 15, 18 or restricted 18.
The certificate can also give the film acceptability and popularity amongst certain age groups. For example, if a film has a 15 certificate, it attracts attention from teenagers knowing what it may contain.
