Marketing Planner for a festival

Authors Avatar
University Degree Media Studies

Visitor Marketing Plan

Zee TV Dubai Mega Mela will run a comprehensive marketing and PR campaign with a value in excess of AED 3 million.

Launching in October 2009, this campaign aims to raise awareness of Dubai Mega Mela among the affluent Asian community. The campaign will drive ticket sales, promote features, restaurants and exhibitors and will create a buzz of excitement around the entire Mela.

Target Visitor group:

Over 50% of the UAE community is South Asian, with the Indian society forming the largest expatriate community in the country with over 2.5 million residents.

Dubai Mega Mela will attract these diverse South Asian communities and celebrate their rich cultural heritage in a vibrant festival atmosphere through targeted content and celebrity presence.

Join now!

Visitor Profile:

• Asian and Arabic women focus

• Families with children

• Affluent opinion-formers

• High disposable income

• Enjoy eating and shopping in Dubai

• Affluent males

Media List for Media partnerships:

Media partnerships are being put in place to gain advertising space, editorial, dedicated supplements, to advertise promotional offers and competitions access databases and promote online activity

Magazines

Social magazines:

Ahlan Masala

Time Out Dubai

Hello Middle East

What’s On

OK Middle East

Mondanite UAE

Emirates Woman

Harpers Bazaar

Grazia

Viva

Aquarius

Insider

Pehla

Al Hasnaa

Friday

Weekend

Tourist Magazines:

Connector

Discover Dubai

...

This is a preview of the whole essay

Marketing Planner for a festival
Document Details
Related Essays
Impacts of E-marketing on Banking Industry
Impacts of E-marketing on Banking Industry
"Identify and evaluate the impact of information and communications technology in one marketing function" - Customer Service
"Identify and evaluate the impact of information and communications technol...
How has the spread of communications technology affected cultures around the world? Assess the extent to which the Internet is a medium for Western culture alone.
How has the spread of communications technology affected cultures around th...
Discuss the role and value of communication models across a range of marketing, advertising and communication media.
Discuss the role and value of communication models across a range of market...