Mobile usage between Japanese and Australian Youngsters

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University Degree Media Studies

Use of Mobile Phone                                                                                                                            

USES OF MOBILE PHONE IN JAPANESE

AND AUSTRALIAN YOUNG PEOPLE

Uses of Mobile phone in Japanese

And Australian young people

  1. Introduction

The condition is obvious since telecommunication becomes one industry that experiences fast develpoment in technology that shapes how consumers use technology to communicate with their friends and relativies. If in 80’s, they only relied on voice communication, in 21st century, they can communicate one another via video call/conferencing.

However, all advanced technology is useless if carriers or operators cannot employ the benefits of the technology to serve the market. In order to serve the market well, a carrier should understand what the customers want and needs. This condition also becomes a challenge for a telecommunication company.

As each particular individual has a different need on using telecommunication services, therefore, two different countries will have different uses of using mobile phones. Concerning this issue, we will discuss how Japan and Australia differs when it comes to their mobile phone usage. This would focus particularly to young people who are more prone with this latest technological development.

Prior to the comparing of two countries in terms of usage of mobile phones among the youth, this paper will elaborate the recent development of mobile phone industry and its significance in global media, global mobile phone industry trend highlighting Japan and Australia (history, analysis of the market, latest products and innovations), and also the analysis whether a country's culture cause this trend or it is the one affected by this trend?

  1. Mobile Phone Industry

Another aspect in marketing of telecommunication services is about the service quality. Technically, the congestion-based pricing that most telecommunication carriers use in their service offering is based on the idea that their networks are occupies evenly during the day, which means the utilization is above the specific target. However, once the traffic surges, mobile carriers face difficulty providing the same access for customers, which cause the inconvenience for customers such as drop call, network congestion, and blank spot, to name a few.

In order to deal with these issues, carriers respond differently depending on the availability of resources and target market considerations. For example, when dealing with drop call, a situation where customers succeed to connect to their counterpart but a couple of minutes later the call is dropped by the network intentionally or unintentionally, mobile carriers increase the capacity of particular base station in areas that reported to have large number of drop calls. Meanwhile, when dealing with blank spot, mobile carriers may increase the number of base transceiver stations (BTS) if the locations are on target areas of their mobile services.

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In areas that already advance their technology, the service quality also become a concern. In the data communication services such as mobile broadband, the incidences occur as customers cannot obtain the promised data rate due to the increasing number of customers using the service at once. In the WCDMA technology, the service quality depends on the number of customers located within the range of a BTS and the distance of customers from the BTS.

The complaints for not able to use broadband access in WCDMA technology happens since the technology has special features of ‘cell-breathing’, which means as number ...

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Mobile usage between Japanese and Australian Youngsters
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