To what extent does the print-media influence young people into smoking, in relation to the recent restrictions on tobacco advertising?
To what extent does the print-media influence young people into smoking, in relation to the recent restrictions on tobacco advertising? Introduction Media messages in our modern society are endemic. They are projected through television, film and radio, by way of advertising, via newspapers and magazines, on the internet and through books, brochures and posters. It is near impossible to escape the constant messages fired from the media, and the extent of its influence upon society has been frequently questioned throughout the years. Despite the deteriorating reputation of smoking, images of it can be witnessed daily through the media, particularly within celebrity magazines. In February 2003, a law was passed banning tobacco companies from advertising their products on billboards, in the print media and even through sport sponsorship. Regardless of their questionable effectiveness, these laws do not forbid images of smoking being printed in newspapers and magazines. Some celebrity magazines may illustrate famous people as 'common' when they are photographed with a cigarette; however the picture is still sold to the masses. This may have a detrimental effect on society, particularly to young people, who may be susceptible to influences from the media. This dissertation aims to provide a study of the literature connected with media influences on tobacco and attempts to
National Australia Bank Organisational Audit
INTRODUCTION This paper aims to integrate the theories of public relations and contemporary corporate communication management theories to analyse and make subsequent recommendations for the National Australia Bank. The National Australia Bank is a global organisation, which has experienced many crisis events throughout 2004 that have irrevocably damaged its reputation as perceived by its stakeholders. This paper discusses the company's key corporate communication issues and then applies relevant theories relating to organisational cultural change, management of corporate change and reputation management to recommend a means of repair. RESEARCH Secondary research was undertaken to complete this paper through magazine articles in business publications and the financial services industry publications. The corporate communication theories throughout the paper were derived from numerous textbook extracts and journal articles, which focus on core public relations theories and contemporary theories within corporate communication management. KEY MANAGEMENT & CORPORATE COMMUNICATION ISSUES Undeniably, the National Australia Bank (NAB) has experienced numerous negative events throughout the year, which have resulted in dire consequences on the organisation internally, externally and in relation to its many stakeholders. Such events include: . Foreign currency trading
![My essay will analyse the heroes in the following four texts, The Epic of Gilgamesh[68], The Odyssey[69], Mulan[70] and Where the Wild Things Are[71]. These texts were chosen as they differ significantly in context, culture and form. This investigation re](https://mbt-essays-prod-public.s3.eu-west-1.amazonaws.com/924351/listing/924351_1.jpg)
My essay will analyse the heroes in the following four texts, The Epic of Gilgamesh[68], The Odyssey[69], Mulan[70] and Where the Wild Things Are[71]. These texts were chosen as they differ significantly in context, culture and form. This investigation re
Weakened But Not Dead The Waning Power of the Mythological Hero Student Number: 18565188 Centre Number: 103 English Extension Two Major Work: Critical Response 2008 Word Count: 4476 We live a storied existence and the mythological hero entrenched in myths are vital to humanity for the reproduction of values and the evolution of civilisation. They inspire each subsequent generation and embody our ideals. Mythological heroes serve as idealised constructions expressing "a deep psychological aspect of human existence"1, reflecting and shaping cultures by embracing ethnocentrism and the dominant culture. However, the established heroes of the past such as Gilgamesh2 and Odysseus3 are no longer prevalent in the stories we tell ourselves today. Instead, what we do have are attenuated heroes who manifest heroic tendencies that reflect our own fragmented and hero-less society. Unlike the mythological heroes who undertook long and arduous journeys of self sacrifice and valour, the heroes in modern stories lack the internal fortitude, determination and patience required to undertake such quests. Their weakened status can be associated to the literary form they embody. On the one hand, myths encompass universal truths that are the foundation for human experiences and are of epic proportions. Stories, on the other hand, are generally fictitious and do not usually survive the
Ravinder Dhaliwal
Ravinder Dhaliwal Presenting Information Unit 1 Report on the six attached documents Survival Game Newsletter Topic- The first document I looked at is "The Survival Games Newsletter". This is a newsletter about the survival games in Autumn 1995. 2 Purpose - The purpose of the newsletter is to promote the games, inform about what will be happening at the games and when they will be taking place. The newsletter also advertises the event to potential participants. 3 Audience - The audience for the newsletter are young adults male and female who like sports and would be interested in taking part in the games. The audience could also be for the older age groups in their 30's or 40's who want to have fun and feel younger. 4 Common Elements - The common elements of the newsletter are as follows: * Heading * Sub Heading * Issue No. * Graphics * Columns layout * Body of Text * Date This newsletter contains most of these elements but it doesn't have an issue number anywhere on it. This is a bed thing because it makes it look unprofessional to readers. 5 Language/ Structure - The newsletter uses short sentences and paragraphs. This is to keep the readers intereted. Large blocks of text become tedious to read and people will lose interest very quickly. The language of newsletter is emotive, it is designed to excite the reader and to keep them interested in what they are
Portfolio On Burroughs and Cut-Ups, Including Comments On My Own Cut-Ups
PORTFOLIO ON BURROUGHS AND CUT-UPS, INCLUDING COMMENTS ON MY OWN CUT-UPS CONTENTS Page 1--------------------------------- Title Page Page 2---------------------------------- Contents Pages 3-22----------------------------- Commentary on Cut-Ups and Burroughs and word count Page 23-------------------------------- Bibliography Page 24-------------------------------- Example of a 'Picture Letter' Pages 25-27--------------------------- Original Text used for Cut-Ups Pages28-31---------------------------- Examples of Experimentation with cut ups with various songs Pages 32-34--------------------------- My own Cut-Ups commented on in pages sixteen to nineteen (see reverse of pages thirty-two and thirty-three) My Cut-Up Experience Cut ups essentially began when Brion Gysin "sliced through a pile of newspapers...made a mosaic out of the strips of newspapers...when he read it he thought it was hilarious...for Burroughs...Gysin's cut-up newspapers switched on the electric light bulb over the cartoon character's head"1 What was essentially an amusing accident, tied in with old surrealist games, for Gysin, was, for Burroughs, something completely different; it was a way of escaping the traditional format of word layout and communication on paper. It introduced an element of unpredictability and put the words and their meanings into different perspectives. This idea had been
The Press Systems of Zambia and South Africa after 1994.
Normative Press Theories and The Dark Continent: The Press Systems of Zambia and South Africa after 1994 . Introduction "Show me a government that is satisfied with its press, and I will show you an autocracy. Show me a press that is satisfied with its government, and I will show you a lifeless and ill-informed people." * Ben Bradlee, editor of the Washington Post, October 1996. The following essay is an account of the orientation of the press system, found within the countries of South Africa and Zambia. Generally, the state of a countries press system varies with that of the countries government's ideology. From the latter half of the twentieth century; these two countries undergo various and significant changes in their political systems, having a prominent effect on their respective press systems. Through a brief history; by examining the two countries press laws and analysing case studies; this essay will explore, define and compare each countries press system. 2. The Normative Models 2.1. Introduction A definition which one should know, before reading on, is that of the normative press model. The normative press model defines what the role of the press is, in society. Fourie(2001: 269) declares that normative press theories are "concerned with the freedom, or restrictions on, the newspaper industry (media) in society". There are four fundamental normative
Report of media coverage of Pan pharmaceuticals recall and its implications for ACCM
Report of media coverage of Pan pharmaceuticals recall and its implications for ACCM Prepared for the directors of ACCM Written by Practitioner David Stone 02 June 2006 -i- Executive Summary: The issue that has emerged and been tracked over the past five months has been the Pan Pharmaceuticals recall. The impact on ACCM has been analysed, conclusions reached and recommendations made. The modes of researching this issue have been the articles pertaining to the issue retrieved from mass media sources in order to determine the direct (or indirect) influence of the media on ACCM and its publics. Specifically, newspaper articles have been obtained from major general newspapers from Australian and international locations via the LexisNexis database. The publics identified being complimentary health users, those who used complimentary medicines before issue arose, sceptics of complimentary medicine, the therapeutic goods administration, major supplement manufacturers: Cenovis, Nature's Own, Natural Nutrition, Bio-Organics and Golden Glow. Pharmaceutical manufacturers that also produce supplements such as Sigma and Mayne, not withstanding the Therapeutic Goods Administration. The article files and summaries presented in the body of the report have enabled us to identify the messages that have been disseminated towards the publics in which ACCM has a vested interest in. The
This paper examines the influence that media has on adolescent females feelings towards their place in society, sexuality, self-esteem and body image.
Literature Review of Media Messages to Adolescent Females Submitted By: Debi Naigle Submitted To: Dr. Rick Schwier Class: EdCmm 802 / Historical and Theoretical Foundations of Educational Technolgy Due Date: Saturday, February 12, 2004 ________________ Abstract Research shows that media play a dominant role in influencing females’ perceptions of the world around them, as well as helping them to define their sense of self. This paper examines the influence that media has on adolescent females’ feelings towards their place in society, sexuality, self-esteem and body image. Areas for future research and possible solutions to some of the problems mentioned are also addressed. Time of Adolescence Adolescence can be a confusing and unsettling time for young adults. Changes to their bodies, their interests, and their social relationships cause them to question who they are and how they fit into the dynamic and confusing world around them. They question their place in their family, with their friends, with their teachers, and with others around them. This is a time of increased self-awareness, self-identity, self-consciousness, preoccupation with image, and concern with social acceptance (Slater & Tiggemann, 2002). Adolescents are trying to discover and solidify their senses of self and their roles in society. Adolescence can be a period marked by severe
Representation of Black Women in Vogue UK: Is Fashion Racist?
Representation of Black Women in Vogue UK: 'Is Fashion Racist?' Tania Claudia Varga MD3248 Special Study: Explorations in 'Otherness' Abstract '"Racism and the Media" touches directly the problem of ideology, since the media's main sphere of operations is the production and transformation of ideologies. An intervention in the media's construction of race is an intervention in the ideological terrain of struggle' (Hall, 2003). This extended researched essay focalises on the representation of black women in the media, especially in issues of the Vogue UK Magazine. The hypothesis is that black women are underrepresented in the pages of Vogue UK and where they are represented their image still suffers from stereotypical constructions and politics of representation. I will aim to prove my hypothesis by looking at examples from various Vogue UK magazines and critically analyse them in relation to the images they portray and the representations they construct for contemporary black women. CONTENTS Abstract 2 Introduction 4 Vogue 5 Black Women as Metaphors for Africa 12 Erykah Badu's Representation in Tom Ford's Perfume Advert 14 The Assigned Place of Black Women in Fashion 15 'Blackface' 19 What kind of pretty are you? 21 Successful Black Women 23 The Age of the Cupcake - Lorraine Pascale 23 First Wives Club - Michelle Obama 24 Conclusions 25 Bibliography 26
Building Brands without Mass Media
Building Brands without Mass Media Executive Summary COSTS, MARKET FRAGMENTATION, and new media channels that let customers bypass advertisements seem to be in league against the old ways of marketing. Relying on mass media campaigns to build strong brands may be a thing of the past. Several companies , making a virtue of necessity, have come up with alternative brand-building approaches and are blazing a trail in the post-mass-media age. The Body Shop garnered loyalty with its support of environmental and social causes. Cadbury funded a theme park tied to its history in the chocolate business. Haagen-Dazs opened posh ice-cream parlors and got itself featured by name on the menus of fine restaurants. Hugo Boss and Swatch backed athletic or cultural events that became associated with their brand. The various campaigns shared characteristics hoping they could serve as guidelines for any company hoping to build a successful brand: senior managers were closely involved with brand-building efforts; the companies recognized the importance of clarifying their core brand identity; and they made sure that all their efforts to gain visibility were tied to that core identity. Studying the methods of companies outside one's own industry and country can be instructive for managers. Pilot testing and the use of a single continuous measure of brand equity also help managers get the most