Who controls the content of British newspapers? Do controls over the press work reasonably well, or is there a need for change? Discuss with examples.

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Who controls the content of British newspapers?  Do controls over the press work reasonably well, or is there a need for change?  Discuss with examples.

In 1869 the Press Association was founded to ensure the efficient supply of telegraphic news to the provincial press.  In due course the Press association converged into news- gathering and distribution, Reuters then joined in 1939.  Both were situated in and around Fleet Street- this was the nerve centre of the British press.

  There are three different types of market within the British press- the quality market, (broadsheet newspapers) which houses The Times, Daily Telegraph, Guardian, Independent and the Financial Times.  The mid-market section which includes The Daily Mail and The Daily Express.  Finally the popular market, (tabloid newspapers) which comprises of The Sun, Daily Mirror and The Star.  The rivalry for readers is usually within their own market segments, as opposed to a tabloid competing with broadsheet for circulation.  The British national press exists in a very competitive market, as competition is the livelihood of capitalism.  Between 1984 and 1994 the total average sales of newspapers in Britain had decreased by 11.3%, so in 1994, this provoked a price war.  The Telegraph dropped its price to 30p from 48p, The Times dropped to 20p, and then The Independent went down to 30p.  The newspapers have learnt over time that they don’t have much to gain from lowering prices, and initiating a price war, the competition in its place is that of ‘product differention’.  Instead of making the newspapers cheaper, the editors make them unique and exclusively valued.  The journalists and editors gain a competitive advantage by utilizing the industry myth of a ‘scoop’.  If a news team manages to produce a product that’s so unique and no one else has got there first they will achieve an overwhelming advantage.  The nature and content of the ‘scoop’ very much depends on the market segment of the newspaper.  The quality press could reveal a classified piece of information that the government want to keep quiet, or the popular press could reveal sexual exploitations of the rich and famous.  A very small number of firms dominate the press, with the top ten newspaper titles being owned by seven large media companies.  Two of the corporations account for more than 50%, and the top four companies account for 90% of the market.  The major conglomerate owning newspapers include News Corporation (owners of The Sun, The Times, The Sunday Times), Pearson PLC (Financial Times) and the Mirror Group (The Mirror, Sunday Mirror, The People, The Independent, Independent on Sunday, Sunday Mail etc).  Since 1986 there have been major changes to the structure, ownership and regulation of the media.  Concentration of media ownership has increased significantly; only slight rules and regulations have been enforced on the making of huge conglomerates. It has allowed the opportunity for large media companies to move across the media to different aspects form broadcasting to print etc.

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  The UK may boast one of the world’s strongest newspaper industries, with 300 years of press freedom behind it, but that independence is never far from challenge.  The current threats are on two main fronts; privacy and self- regulation of the press.  Freedom of the press is crucial as press is essential to democracy, it is through the press the nation learns about the world and makes choices and decisions that may face them.  The PPC came into existence in 1991 replacing the discredited Press Council.  There was growing public concern and governmental unrest concerning the invasive behaviour and ...

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