Discuss the ways in which the media and particularly television have had a dramatic impact upon childrens lives.

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Discuss the ways in which the media and particularly television have had a dramatic impact upon children’s lives.

Everyone knows that a person forms in the society and the society plays an important role in the life of a person. It influences us by means of school, job and of course by the mass media, and especially television, because it is the most spread and cheapest way to get information and to entertain ourselves. Television viewing is a major activity and influence on children and adolescents. Children in the United States watch an average of three to four hours of television a day. By the time of high school graduation, they will have spent more time watching television than they have in the classroom. While television can entertain, inform, and keep our children company, it may also influence them in undesirable ways. Even though parents are conscious that the media can affect their children, nearly all of them don't realize how severe it is actually becoming. While television has developed and is now one of our most valuable ways of communication, it also has horrible consequences of being able to negatively affect and corrupt people.

“Too much exposure to the media is commonly seen to lead to violence and delinquency, sexual promiscuity, educational underachievement, obesity, apathy and cynicism, and a whole host of anti-social behaviors. At times these anxieties rise to the level of ‘moral panic’, in which the media are seen to be the primarily responsible for the demise of moral standards and civilized behavior.” (Barker and Petley, 2001)

Now-a-days it is not possible to understand contemporary childhood without taking into account of the media. Children are seen as the ‘active consumers’ of media and that, children’s experiences and the meaning of childhood itself, are largely determined and defined by the electronic media. Increased access to the electronic media is a global phenomenon, which is also affecting children from the developing countries. David Buckingham argues that there is a need to understand the role of the media as a dynamic and multi-faceted process, a matter of the interaction between production, texts and audiences.

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A major portion of television images directed specifically at children is in the form of animated cartoons. Saturday morning blocks of network programming are dedicated to cartoons. The Disney organization, having grown from the creation of 1930s animated movie shorts and features into a giant multimedia consortium, now has its own cable channel devoted to "family entertainment" relying upon fifty percent cartoon programming from its sixty year film library - in addition to supplying blocks of programming in non-cable "syndication" to independent stations. It can be easily remarked, then, that cartoons fill a major portion of a child's time ...

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