Canuck Burgers is a food industrial corporation targeted to expanding their franchise around the world. One of the many targeted cities is Jaipur, India. Angels R Us, the London-based NGO has extended a research to seek out the negative aspects of Canuck Burgers opening a food facility in Jaipur, India. Taking the economy, environment, culture and religion into consideration, this research will convey reasons why Canuck burgers should not expand to Jaipur and why the community would not benefit from the expansion as well.
Opening up a food facility in Jaipur can have potentially negative aspects on the profit margin for Canuck Burgers. The first aspect of negativity to consider is the economy of the location. According to the research completed, Jaipur is one of the poorest destinations in India with low per capita income. It is not densely populated and the literacy rate is low, especially amongst women. Although their economy is well established, it is largely dependent on weak factors such as tourism and mining. Its economy has been affected a lot over the years due to terrorist attacks from neighbouring cities. Economic afflictions and discernment of gross social prejudice have given a rise to ideological terrorist groups. Factors such as, rural unemployment, the absence of land developments, and mistreatment of landless labourers by land owners, etc. were the reasons for the attacks(Raman, 2003). The terrorist attacks included grave explosions which killed many people. "I heard two explosions and I was wondering what happened. Then a bomb went off right in front of me," said Malchand Bagoria, who manages a fruit stall in Jaipur (AFP,2008). Jaipur can potentially become a terrorist attack zone. If an event like this has happened in the past then the likeliness for a repeated attack is highly possible. Canuck burgers could suffer a lot of damages to their businesses if Jaipur becomes a popular terrorist attack zone, thus should not take chances of opening up a fast-food facility in Jaipur.
Jaipur has a pastoral economy meaning, their money for their economy comes from agriculture and live stock. Agriculture is the main form of economy for this region, it accounts for 22.5 %. Members of the community use live stock and cultivate crops in order to produce their income. The total cultivated area of the region incorporates about 20 million hectares and out of this only 20% of the land is irrigated (Rajasthan Travels). The farmers habitually make use of their own live stock for daily meals. They do not procure their meat from external sources because it would be ineffectual since they can simply utilize their own stock instead of disposing their income and buying meat from an additional source. This would be an interesting fact to consider when deciding to open up Canuck burgers in Jaipur. Canuck burgers sell hamburgers which are prepared with beef and chicken, and if the members of the community conventionally eat from what they own then the potential consumers would not frequently go out and purchase hamburgers if they can utilize their own meat to prepare their own burgers at home. The population would not benefit from the expansion of Canuck Burger Corporation economically as well. If per say the Canuck Burgers Corporation did do well in the market, the profit made would not affect the economy in any large way since it is a franchise and the money goes back to the corporation. Canuck Burgers would only improve the economy if they were aiming to invest in Jaipur economy, but rather they are investing in themselves. Either way, it would not benefit Jaipur or Canuck Burgers Corporation.
