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Globalization. In terms of the novelty or emergence of globalisation, this essay shall adopt the transformalist view that globalization is not a new phenomenon, the processes have been around for a long time, but it is the discourse which is new (Myers,

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It is essential that the term 'Globalization' is defined and explained before commencing as this has a huge effect on the view that is adopted and the claims that are made. Albrow (1990:9) defines globalization as 'all those processes by which peoples of the world are incorporated into a single society, global society'. There are many different dimensions of globalization, these include economic, cultural and political. Cohen and Kennedy state that 'globalization is best understood as a set of mutually reinforcing transformations that occur more or less simultaneously' (Cohen;Kennedy,2007,p.44). Thus, all three dimensions are intrinsically linked. In this essay I shall be making slightly more reference to the economic and cultural aspects of globalization. In terms of the novelty or emergence of globalisation, this essay shall adopt the transformalist view that globalization is not a new phenomenon, the processes have been around for a long time, but it is the discourse which is new (Myers, 2004). This essay shall focus on what drives globalization, because what drives it is so strong that it has made globalisation an inevitable and unstoppable force. This is significant due to the fact that globalization itself has so many dimensions, and the force is shown through all three strongly which shall become more apparent throughout the essay. One of the most influential changes that caused globalization to accelerate so rapidly from the 1980's onwards has been advances in technological globalising processes. It is clear that the technological advancement of transport has contributed to the growth and speeding up of then globalization process. Before transport technology, everything was based on concrete localities, travelling was also a long and unreliable process where distance was measured according to kilometres travelled (Harvey 1989:240-54). Now, however with the advances in technology and transport, we have been able to /manipulate and control space and time, the transport of goods and people has become more efficient both cheap and quick. ...read more.


in 'The Metro' I found that according to a survey that was carried out, There are 12,500 restaurants in the U.K that serve Italian food as a speciality and then the in second place 12,000 Indian restaurants in the U.K which both outnumbered Fish and Chip Shops of which there are 10,500. The survey also showed us that 90% of Britons eat pizza at least once a week and that �749,000,000 is spent a year by the U.K on pizza. When it comes to cuisine, people do not automatically think about the fact that they are experiencing globalization when they go to eat a pizza or go to get an Indian takeaway. The cultural diversity within the food sector has increased massively and has become a normal part of our life styles. Therefore globalization is unstoppable, as although many people tend to assume globalization is all about economic, it isn't, it is something that people, without thinking, experience on a daily basis and have adapted to(Cohen;Kennedy,2007,p62-63). Now moving on to the ways in which globalization is essential to the wellbeing of the world. When it comes to global problems such as global terrorism or natural disasters that is when countries rely on other counties to aid them. Take events such as the Tsunami, Earthquake in Haiti, September 11th attacks for example. When these disasters occurred countries collectively aided them through globalization and the aid of the electronic mass media we would be unaware of these disasters and this would pose as a huge threat to the world as a whole, without globalization. When it comes to the environment and the damage that has been caused to the biosphere, a collective/ global effort is required. Therefore, although there has been a negative effect of the technology that has aided globalization to the environment, in order for there to be change, globalization is required, to raise awareness and in order for people to act, with the use of the media. ...read more.


To conclude, I would like to once again stress the force which drives globalization being the pursuit of self interest, profit motive and greed. Furthermore, in terms of the economy, due to the strong interdependence of the countries' economies, the pulling out of one country, especially if it was to be the USA would be disastrous, this would definitely confirm the quote that "Every time America sneezes the rest of the world catches a cold", it would create the domino effect as the world's economy depends on imports and exports from all over the world in order to carry on working efficiently. Also since Multinational companies own at least half of the worlds wealth and operate in ways in which globalization is essential due to raw materials being purchased from one country then the factories to manufacture goods in another according to specialization and cheaper labour. Globalization is inevitable as these companies which own over half of the worlds wealth would simply seize to exist, it just wouldn't be feasible. Therefore due to the elite who benefit from globalization and the ideologies and mindset of constant dissatisfaction and selfish pursuit of interests that have been internalized with the help of institutions and the mass media. Along with the intense interconnectedness and interdependencies of the economy not forgetting the ways in which people have adapted to globalization culturally, makes it an inevitable and unstoppable force. Due to the inequalities within globalization with a huge proportion not benefitting from globalization, there is scope and need for change, to make the flows of globalization more equal. Thus one should not look at the negative effects of globalisation and as a result try to stop it, as this as shown is impossible. Instead, one should look to factors such as policies and to those in control in order to reform globalization and make it a more equal force. ...read more.

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