Outdoor media‘s advantages (Santa Monica Place shopping mall, for example) are repetition, moderate cost, flexibility, and geographic selectivity. On the contrary, outdoor media’s disadvantages are short message to teenagers and adults, high “noise” level distracting consumers (William, 2005).
Examine the relationships among the media, advertising, and the formation of normative cultural values. Provide at least one real-world example of these relationships. ()
In the current studies in overall relationships in media, there’s always a great deal of stories different opinions as well as real life situations which puts them out on the streets, television, and the news papers every day, but the lifelong statistics of how they are published can often vary based on its advertisement. Advertisement plays a big role in how it gets out to the public of society; it shows about what the media is broadcasting, including the information regarding the specific subject of topic. Of course there is always a struggle to bring society to safe stand point; we must face the true facts of what type of society we are dealing with. Letting our cultural perish is something we cannot allow in a state of agony just because of a budget crisis, which with team work can be repaired. As current as it is in media development, a recent statement from the power of General Motors (GM) has announced and confirmed the re-payment of its government loans that were issued to the Company from the U.S. Treasury, and the Export Development of Canada. These loans based on its media review, and the current advertisement of it continuing production, these loans which were disbursed, and paid in full on April 21, 2010, was about 1.5 billion dollars, and due to the repayments that were distinguished on time, also restored about 7,500 jobs overall, and its beginning of its investments estimating out to about 250 million dollars. With its current and impressive production on new improved, and the technology on safety, the company is now able to express their deep appreciation to its consumers, customers, as well as it supporters to the new beginning of auto engineering, and announce as a great alignment victory. All though in the studies of car manufacturing, and a hard tough economy, we believe that we strive to continue to satisfy the people of country of what we bring to the table. In the American cultural news of the world, nothing says better then the production of what is known as part of the American dream in transportation but public taste safe pronoun technology. According to the media, new investments in products, jobs, and the repayments of the Government loans, have increased further investments, and is crucial in the new steps of remaking GM. As advertised, GM will be continuing to make its well found company the success that our consumers expect from as we produce, and continuing our manufacturing of its products throughout the years. The media, and the advertising of this statement has shown that during a severe economic crisis, companies are at its knees to continue satisfaction to society, but in reality it is changing the way American Culture is being demonstrated.
Describe the impact of the Internet and globalization on popular culture and interpersonal communication. Provide at least one real-world example of this impact. )
A tremendous influence in interpersonal communication and popular culture is the Internet and globalization. Different cultures across the globe have been affected positively by the implementation of Internet in interpersonal communications in popular cultures.
Globalization and the Internet are very much popular in popular cultures everywhere. The use if the Internet has made it easier for one to take on multiple tasks with its easy access, from communication to the television and so on. A way to watch ones favorite television show is with the help of the Internet. With internet one is able to watch television shows anywhere in the world on a computer screen with the help of the Internet instead of sitting at home. People do not have to rely on the library to do research; one can simply go on the internet and research whereas one is spending precious time to look for resources through books that may be scattered throughout the library. Most Libraries have discontinued using reference centers because of such easy access to the Internet. Though some may still prefer the old fashion method of the library, most likely he or she will turn to the Internet to look for more detailed resources. There is also another subject associated with the Internet that one may take advantage of is shopping. With the help of the internet, no longer does one need to go to the mall and wait in long lines in stores, one may simply click on the Internet and automatically buy the product without loss of time. Shopping online has also made it easier for one to buy gifts for birthdays and holidays.
Many different ways to communicate exist thanks to the implementation of the Internet in interpersonal communication. Since the beginning of time, verbal communication was the most common form of communication. Present-day is advancing quickly with technology associated with interpersonal communication. Internet is at the top of the list in different ways to communicate. Because the Iinternet has been around, there are more websites for people to communicate to each other over the Internet. Different sites such as myspace.com, Black planet, and E-Harmony has been used as their main source of communication to greet and meet other people. Many people have used this form of interpersonal communication and will most likely only get better as time advances.
The definition of globalization is the growing integration of societies and economies around the world (The World Bank Group, 2001.) Globalization has impacted interpersonal communication and popular culture so much that globalization reaches poverty reduction in different countries. An example of positive globalization is that some outside countries are no longer poor as they were 20 years ago. Globalization have been implemented and accepted by many different countries covering trade, import, and exporting. An example, due to Chinas government efforts to stimulate the economy, Chinas poverty concerns have decreased massively over the last couple decades (Rural Poverty Portal, 2007.)
In summary, the impact of the mass media on enculturation is so universal in today’s business world. Advertisements are present in our environment for every single one, such as fast food restaurants in shooing malls, and religious figures. Therefore, mass media on enculturation becomes the vehicle that programs the masses to a particular culture. Every individual knows, or at least most Americans are familiar with Paris Hilton’s clothing and “impressive” body shapes.
References
Herbig, P. (2005, July 28). Cultural differences in doing business: Germany and the South Pacific. Review of Business.
Williams, C. (2005). Intercultural Business Communication. Thomson Learning. Cincinnati, OH: South-Western
Rural Poverty Portal (2007). Rural Poverty in China. Retrieved November 21, 2008,
from http://www.ruralpovertyportal.org/english/regions/asis/chn/index.htm
The World Bank Group (2001). Globalization. Retrieved November 19, 2008, from
http://www1.worldbank.org/economicpolicy/globalization
