The Way in Which We Perceive People

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Lorraine Soden

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Social Psychology

The Way in Which We Perceive People

This essay will discuss the theories of prejudice and the processes of how it has been involved in people’s attitudes, and how these have changed over the years.  It will also look at the theories of Biological, Interpersonal and Psychoanalytic that are the origins of prejudice attitudes and try to examine ways in which this may be reduced.

The focus of research on people’s attitudes changes began in the 1940s and 1950s; where a particular study at that time was the persuasive communication; which was based on the use of propaganda during the Second World War. Then come the 1950s we saw the birth of a number of theories of attitude change, and the most influential of these being Festinger’s theory of cognitive dissonance.

However according to Hogg and Vaughan (1995), in the 1960s and 1970s there was a period of decline and pessimism in attitude research, they state that this is partly due to the failure of the research methods used to measure attitudes and behaviour, but come the 1980s we saw a renewed awareness, of peoples attitude which where stimulated by the cognitive approach, attitudes at this time had a huge impact on social psychology in general. Consequently at this time attitudes where thought to be a signify aspect of social cognition.

An attitude is what you have learnt through out you life, it is an evaluation of your beliefs, but where there is attitude you will find prejudice and discrimination towards different groups of people.  So what is prejudice and discrimination?  Prejudice and discrimination are negative manifestations of integrative power, instead of belonging or holding people together, prejudice and discrimination push them apart.  

The word prejudice comes from two other words; pre (which means before or ahead of time) and judge. Prejudice is a bias for, or more usually against, an individual, gender, or a particular social group without just grounds.  Theories of motivation influenced by the work of Freud have treated prejudiced behaviour as aggression that has been displaced from its proper target to low-status social groups as a safe outlet.  The best known of these theories is The Authoritarian Personality (1950) by the German social theorist Theodor Adormo.  This theory looked for an explanation of Nazi anti- Semitism in a rigid and repressive family up bringing which led children to admire power but also to develop displaced hostility.

The view that stereotypes typify the oversimplification, common to all human thinking about categories, (for example: - a persons perception) that has led to modern cognitive theories of prejudice, particularly the social identity theory.

One of the recent studies on social identity theories, of prejudice, was developed by the British psychologists, Henri Tajfel (1919-1982).  In his theory Tajfel argued that belonging to a group is sufficient to make one prejudiced against other groups (out groups).  He suggested that human thought naturally categorizes objects in both in both the social and non-social world.  Many people’s self-concept includes assumptions about their membership of social categories or groups such as gender and race.

These constitute their social identity, and to maintain self-esteem people tend to regard categories or groups to which they belong as better than those to which they do not belong.  Many empirical findings support the theory, but experiments have resulted in contradictory predictions about its effects.  Although the theory predicts that those whose identification with a group is strongest should show most bias, this is not the case in practice.

When people are put into stereotype’s it is an over-simplified definition of a social group, organization, or nation that provides a convenient but invariable image.  Stereotypes encourage simplistic judgements, and they are often used in the mass media because they provide instantly recognised cues, but their constant repetition may be highly prejudicial to identified groups such as Blacks or homosexual people, Jews, American tourists, trade unionists and so on.  Propaganda makes use of stereotypes in order to reinforce prejudice against targeted groups.

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A common stereotype is that people who wear glasses are more interested in studying and are far more intelligent than people who don’t wear glasses.  This stereotype may make a person prejudiced in favour of anyone who wears glasses.  Even though this is a stereotype that may not hurt anyone, it is still a prejudgment that doesn’t take into account the facts.  If you where to ask an optician what distinguishes people who wear glasses from those who don’t, he is likely to tell you that the only thing people who wear glasses have in common is their poor eyesight.

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