Really it should be the former, however many people see the latter statement to be
true, that globalisation is the world-wide domination of one culture above all others.
Obviously the culture in question is that of the West, in particular the US, which is
why globalisation is often referred to as ‘Westernisation’ or ‘Americanisation.’ That
there have been influences of some cultures upon others can hardly be denied. Such
relations have always existed: much of ancient Roman culture came from Greece, and
much of Japanese thinking, and even the writing system, was ‘imported’ from China.
In terms of the division of the modern world, these influences have largely been one-
way, the cultures of the rich Western countries affecting other areas of the world;
people in most of the world are now wearing Western dress, for instance, and it is
much easier to get pizza in Nairobi than to get Kenyan food in Rome.
There are a great deal of arguments to suggest that globalisation is causing the
world to come together in a kind of global society, both culturally and economically,
but it is true to say that the West has definitely had far more influence over the East
than the East has had over the West. Greater awareness of non-western cultures is
learnt through education, interactions and the media - although rarely are any of these
cultural traits adopted. Conversely, western cultures are often forced upon peoples
through the media (predominately controlled by the technologically advanced West),
company branding and the ability of westerners to travel across cultural boundries
(whilst their non-western counterparts may not be economically or politically able). It
is therefore hard for these non-western cultures to compete, and so cultural
globalisation sees the emergence of America and the West. Think of all the so-called
‘global’ popstars, how many of these don’t come from either England, Australia or
the United states? True, they are global in the sense that their music reaches all over
the world, but they are certainly not global in their origin. This without doubt is an
argument in favour of the ‘global society’, however it is also another example of the
West being resposible for globalisation. Movies are watched world over by anyone
who has access to a television or a cinema, yet how many of these are not made in
Britain or America? Very few. These films are viewed in other countries, just dubbed
in their own language. Yet to say that there is no influence coming from the opposite
direction is untrue. Music, certainly in the UK, is increasingly being influenced by
other cultures, particularly from parts of Asia and the Caribbean. There are also the
‘Bollywood’ films; musical movies which are made in India. These are often shown
on television in the UK, but usually on the less mainstream channels. Without doubt
East and West are being united through the mediums of music and fims, but the West
definitely dominate these.
There is another way however, in which non-Westerners have made moves
toward a ‘global society’ which Westerners rarely take part in, and that is
immigration. ‘Over 30 million people have moved to Europe since the Second World
War’ and with them they have brought culture from the four corners of the Earth.
The West is becoming more and more integrated through immigration and in a fully
globalised world, the whole planet would be like this, a fully integrated community.
They bring with them food, music and customs from their homelands. Think of all the
different take-aways and restaurants it is possible to get foreign food from in the UK.
Through immigration we are taking huge steps closer to a ‘global society’.
Economically, globalisation is definitely beginning to forge the beginnings of
a ‘global society’.A fully globalised economy would be one in which there is a single
universally acepted currency and where there are no differences in economic policies
between nation states, no trade restrictions or barriers, and where nations no longer
have control over their own economy, as their own economy as such does not exist,
but is part of the wider global economy. Clearly today we don't have this single
economy, however in recent years there have been movements towards it, evidence of
economic globalisation. Europe now has the Euro, and it's important to realise that
this isn't just a unit of currency, but shows how the different economies of Europe can
effectively become one, as by signing up to a joint currency a nation is also signing
away total control over fiscal and monetary policies. This again is evidence that it is
only a select few wealthy countries that are perhaps undergoing some processes of
globalisation, however poorer countries have also been Americanised through the
often black-market use of the US dollar. For example, in Vietnam and many other
poor countries, US dollars are prefered as payments over predominately weaker and
more vulnerable local currencies.
Many people argue that not only is there not a global society, but that
globalisation does not exist at all. Sceptics often argue that economic globalisation is
a myth, whilst what they actually mean is that we're not living in a global economy,
they fail to realise that globalisation is a process rather than an end result. ‘Financial
markets only exist on a large scale in wealthy countries; multinational enterprises and
transnational companies aren't totally global; employment isn't always globally
mobile; foreign direct investment is concentrated in the wealthy countries.’ All are
evidence that our economy isn't truly global, but none tell us that globalisation doesn't
exist. In fact, they do quite the opposite, they illustrate various ways in which the
economy has become more global over the years. Globalisation definitely has its
opposers. For example, one argument put forward against it is that globalisation
‘reduces democratic controls by nation states and their communities over their
econmic affairs.’
In conclusion, it seems that it is possible to speak of a ‘global society’,
however what it is not possible to speak of is that this society is complete. It is far
from it, however movements have been made towards it; it is in its embyonic stage.
Economically, many advancements have been made; much of Europe has adopted a
single currency and communications between nations from all parts of the world have
been enhanced since the creation of the internet. Culturally, globalisation has been
equally as effective. Through the immigration of non-Westerners to Europe and
America, people of all different races and religions live within the same community; it
is possible to eat in Chinese, Thai, Cantonese and Indian restaurants; you can watch
European football which has been star-studded with the most talented footballers from
South America, Asia and Africa. Globalisation is definitely occuring and one day the
world will have a monoculture, a ‘global society’, but for now it remains a far off
idea. A current fully globalised world is a myth, globalisation is not.
www.globalisationguide.org
www.globalisationguide.org
www.globalisationguide.org