Why is style important to subculture groups? Analyze the style and politics of one or two subculture groups.

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Why is style important to subculture groups? Analyze the style and politics of one or two subculture groups

Extract from Japanese Skinheads: The Meaning of a Subculture by Dan Freire  Society gives birth to culture, and culture gives birth to subcultures. ‘“Mass Culture” indicates culture as commodified and administered, pretargeted and produced for large numbers of consumers: the masses. “Popular culture” must be carefully distinguished from the culture industry’s productions, if the popular is to retain any critical force or resistant grass-roots connection to the “people.”’ The primal force behind many subcultures is the ability to not belong to mass culture, thus creating a sense of belonging, as one is part of something unique and particular. There is a resistance to mass culture within the skinhead subculture. Marginality has a power to create change. As long as these symbols are to be redefined and recreated by the subculture and not mass culture, the subculture will always exist. Although some subcultures are often the creative expression of cultural difference by marginal groups, the skinhead subculture is something completely unique, as many who find themselves immersed at age fifteen still have somewhat similar ideals at age thirty.

There was no such ´original skinhead´ which might serve as the initial model of the cult, but  kids wearing boots and sporting crops were seen in mod circles as early as 1964“

   Shirt by Fred. 'Nuff said’  This advertising slogan, coined to promote Fred Perry's tennis shirts, in its seemingly honest and simple slang style might symbolize what skinhead fashion is about: straight, unspectacular, functional, convenient, and yet stylish (at least considered as such) clothing. As not all of these qualities were promoted by the dominant and widely available pop and hippie fashion of the late 60s and early 70s, they had to be borrowed from various styles, which were used as well for their functional as for their aesthetic contribution to the new style. The skinhead style had its function not only on the level of individual taste, but served as a uniform-like means to establish the sought togetherness by outer appearance and group action. Group consciousness and the values and concerns of the group have to be represented by the parts chosen for the new style.

In the late 60s youth still were considered to be a problem that had to be repressively dealt with. Hence youth themselves had to construct their own social environment of rituals, relations and symbols which were collectively and independently defined.    Interestingly enough, the dress-code the British skinheads developed did not promote a style uniform in itself, like e.g. the hoodlum style of the hard mods, but of rather patch worked nature. The new branch within mod fashion emerged mainly from the groups of hard mods as ancestors, who gave rise to the new style which should soon grow into a cult of its own. Again, a new cult developed along the rejection of the massive influx of younger followers said to lack the original roots and aspiration, who were declared „´states´ because they didn't have the faintest idea about class or style, and had to rely on the High Street to tell them what to wear“

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Extract from Marshall‘s „A-Z of Skinwear“:   An image that to this day remains one of the most striking of all the images youth cultures have developed. Levi‘s Denim jackets and jeans. Fred Perry sport shirts. Ben Sherman and Brutus shirts. Sta prest trousers. Two tone suits and crombie overcoats. And of course the item that above all others has come to symbolize the skinhead movement. The Doctor Marten Air Wear boot. The good old bovver boot. Everyone has either owned a pair of these boots or been on the receiving end of them“

.Today's most famous skinhead apparel, the ...

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