Elderly abuse. The six group members created a stall whose sole intent was the creation of awareness regarding the problem of elderly abuse. The target audience was nursing students.

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1        Introduction

The abuse of the elderly is a pressing societal problem but its confrontation is rendered quite complex as a consequence of its subtle nature. Indeed, in its report on the phenomenon, the House of Commons referred to it elderly abuse as “an extremely hidden topic” (Harding cited House of Commons, 2004, p. 6).  Prevalence figures can hardly be quoted for their accuracy as reported incidents are minor in comparison to the unreported ones (House of Commons, 2004).  Policies have, of course, tried to address this problem, whether through the criminalisation of the phenomenon or the provision of the necessary support to the abused.  Further to that, both governmental and non-governmental organisations have sought to create societal awareness of the problem and, importantly, to provide the elderly with the relevant information regarding their options (House of Commons, 2004).  Despite the stated, and possibly because they abusers are quite often relatives or close family friends, the abused elderly tend to remain silent.  It is precisely because of this that it is imperative that health professionals in the United Kingdom acquire the requisite knowledge for the identification of the abused under their care and take the proper corrective action.

2        Project Objectives

 The objective of the group project was to spread awareness of the phenomenon of elderly abuse among males and females aged 20-40 in Bradshaw.  The objective of this essay is influenced by the aforementioned but focuses more precisely on the identification of the relevant health promotion activity.  As the activity/model must address the characteristics of the phenomenon, it is first necessary to define elderly abuse and overview its etiology and risk factors.

3        Project Assessment

The six group members created a stall whose sole intent was the creation of awareness regarding the problem of elderly abuse.  The target audience was nursing students.  There was a Stop sign intended to attract attention to the stall and, thereby, give group members the opportunity to interact with the audience and inform them of the health promotion activity in question.  In addition, we had flyers, leaflets and pamphlets, all of which were intended to inform the audience on the etiology of elderly abuse, the importance of confronting the problem and their responsibility, as nursing students and later professionals, to promote and implement the necessary health promotion activity.  

Even though the group attempted to use available resources to their maximum capacity, the fact is that the project probably did not have the intended impact.  Certainly, judging from the questionnaires, our activity did contribute to the promotion of the health activity in question.  Nevertheless, brief and momentary exposure to pamphlets, flyers and discussions on the phenomenon of elderly abuse and the ways in health promotion activities may contribute to the resolution of the problem, are hardly sufficient for the generation of the requisite awareness.  Indeed, as this research project on elderly abuse within the context of health promotion activities will illustrate, the complexity of the phenomenon, thereby clarifying why the group could hardly fulfil its objectives within such a brief period of time.

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4        Elderly Abuse

The terms “elder abuse” are general terms that represent all types of mistreatment or abusive behaviour towards older adults (Wolf, 2000). Unfortunately, no consistent definition of elder abuse exists. Furthermore, consistent views of the forms of mistreatment do not exist in the research literature (Lachs & Pillemer, 1995; Blakely & Dolon, 2002). Variations in conceptual approaches to abuse have resulted in a variety of definitions of abuse that make comparisons of definitions across studies confusing (Peake, Oelschlager & Kearns, 2000; Bergeron, 2001; Wilber & McNeilly, 2001). Overall, some researchers have referred to the confusion in defining elder abuse ...

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