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Aaron Goldberg Ltd is a family firm which in its organisation employs 68 staff across 4 departments that are responsible for work carried out in the different functional areas.

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Aaron Goldberg Ltd Aaron Goldberg Ltd is a family business which was founded in 1900; it used to be run by an entrepreneur named Aaron Goldberg. His objective was to produce women's clothes of top quality in their factory. At present, his great-great grand daughter, Rachel Goldberg now owns the business. Rachel Goldberg who is the managing director now runs the company. The business manufactures women's clothing from a selection of clothes throughout Great Britain such as skirts, jackets, blouses, dresses etc. In Lincoln there are only skirts and blouses which are made in the factory as other women's items are sold by placing orders from customers. Structure of the organisation Aaron Goldberg Ltd is a family firm which in its organisation employs 68 staff across 4 departments that are responsible for work carried out in the different functional areas. The head of the organisation is Rachel Goldberg who is the Managing Director; she also manages 4 other main departments directly under her management control. Each of the four departments has directors that oversee the other departments and staff. In order to manage the department's director, they each have an assistance which in below them is the Managers who have power and control of staff. ...read more.


Under the Managing Director, her senior team is Arthur Daly who is responsible and in charge for the Marketing and Sales Department. The main objective of this department is to ensure that the customers get the best possible service and price for their products; this is essential as it is needed to attract customers who are willing to pay at a reasonable price for high quality clothing. Successful Marketing and Sales in the company could help to develop new products and expand into new larger market segments. Arthur Daly's assistance, Kelly Bryce gives him assistance when needed at all times as she is under his management control. There are overall 11 staffs in the Marketing and Sales Department which is important in order for the company to be successful, as increasing more sales volume could eventually lead to greater profit for the company. Marketing and Sales Department is essential to the Aaron Goldberg Company as the key to success to any business is to satisfy customer's demands. This department will allow the company to attract more customers by market research and regular feedback from customers so that the company could expand and in the long run be more profitable. ...read more.


For example, it may work out to be more expensive to employ 2 people to do the payroll processing when this can be outsourced to a specialist company to do this. They can help to reduce costs because this is a specialist area for them and they use automated tools to help them. The second example would be that the company may not have enough experienced resources to undertake their tasks. For example IT support could be outsourced to a specialist IT Company leaving the business to concentrate on its core activities. IT support, software development, payroll processing and human resource management are examples of outsourcing activities. In this way an entire department can be outsourced. Accenture is a technology consultancy which provides outsourced Human Resource services to British Telecom. Accenture developing tools for its own human resources whom it can now apply to its clients may have enabled this. In our case study we can see that Aaron Goldberg also uses outsourcing. They outsource their advertising and marketing to a specialist company leaving them to work on their core activities. They produce their own skirts and blouses but the rest of the stuff is outsourced to outside firms. ?? ?? ?? ?? Mohammad Naeem Hanif P2 Josey Cannonier Mohammad Naeem Hanif 1 ...read more.

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