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Business plan for Far Horizon yacht builders.

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Introduction

´╗┐Communication & Business Business Plan Far Horizon is a company that is performing well and has been successfully trading over the past 15 years. They started off by manufacturing and selling their own sailing dinghies. From this success for the last 8 years they started to manufacture and sell small yachts. Various clients require what far horizon has to offer as they sell such great products and reasonable prices. The target market is people of all ages ranging from young children to the elderly so there is a very large base the products are aimed at. Far Horizon does not have many employees but comprises of a great, hardworking and friendly team of 15 full time and 2 part-time employees. The feel of the company is great and everyone gets on extremely well, this relationship allows for the company to function well and keep up a good working system. Now the greatest opportunity has been spotted and the potential to design and create a much more substantial 4 to 6 berth seagoing sailing yacht. This will enable the company to have an even larger target market and boost sales so create a much greater profit. ...read more.

Middle

hopefully more products will be sold as the company has become well more known and the new yacht item should sell well and make a significant profit. Far Horizon hopes to become a key manufacturer and retailer of the 4 to 6 berth sea-going sailing yacht market. If they wish to do so they must invest in a specialist design team to be able to create the yacht and mainly for the very expensive and most crucial part that is the mould which costs £160,000. The decision of which method to take to manufacture the yacht must be decided, the two options are; either in-house which would be extremely expensive to start up as money would have to spent on various items such as new computers, new machinery, possibly more staff, etc. This is would be an extremely costly option as many things would have to be bought to be able to design and produce the yacht, also there would be many hidden costs that would be discovered as you go along. The biggest disadvantage is that it would take a long time to begin even before the yacht could start to be produced. ...read more.

Conclusion

E.g. health and safety 3. Should meet government standards Economic Factors: 1. Must be sold at an acceptable price 2. Workers should all be paid a fair wage Social Factors: 1. The yacht should be aesthetically pleasing as it is supposed to be of a reasonable standard. Technological Factors: 1. Technology used should be up to date so that the manufacturing, promoting, advertising, selling is all as easy as possible. SWAT Analysis Strength 1. Potential to make a large profit 2. Already a successful company for past 15 years 3. Specialist company should be able to produce quick and good quality products Weakness 1. New to creating & selling these kinds of yachts Opportunities 1. Potential to make large profit 2. Company can become very well know if successful Threats 1. Failure to sell items 2. Competition copying ideas and selling them at a better price Where Would The Company Fit In, In Terms Of Boston Matrix? Far horizon looks to perform very well and should achieve all of its aims. The competition for the market in the area is not too much or too hard and once they begin to sell the item and people are aware of what they offer they will be a very respected profitable company. Achilleas Christodoulou 48258201 ...read more.

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