• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Corus' main stakeholders are their customers and suppliers, investors, shareholders, employees, trade unions, local communities

Extracts from this document...


Unit 2a - People and Business Stakeholder Introduction A stakeholder is those who have an interest in a business. It matters to them what the business does. These people may have a direct investment, or they may be affected by the activities of the business. Whatever the situation they can act to influence the way a business is run. They include: * customers * shareholders * employees * the local community * the government Corus' main stakeholders are their customers and suppliers, investors, shareholders, employees, trade unions, local communities and the general public. Corus engage with all of their stakeholders in various ways. The stakeholders listed above have various interests in Corus. Corus aim to keep their customers happy, and listen to their views and meeting their needs. With so much Competition that Corus face from companies such as Mittal Steel, a customer ignored is a customer that they lose. ...read more.


Trade Unions have their members' interests at heart, so the success of the firm means continued employment and possibly wage increases for the workforce, which is why they have an interest in Corus. Managers need Corus to perform well so that they keep their jobs and perhaps receive bonuses or salary increases. Conflicts In a business there will be a conflict between the demands of stakeholders which the business will have to deal with. Corus' customers may want low prices for the companies' product; however this may reduce the shareholders' profit. The owners of Corus, have a priority to make money, therefore a conflict would exist between the desire to make money and the provision of a service to the customer. Corus' customer may also want longer opening hours which may cause problems with the workforce having to work unsociable hours. The employees of Corus will want the demands met by the management, while they ensure the customer is happy with the service and the product. ...read more.


The shareholders have the greatest influence at Corus as the directors are subject to re-election every year. The suppliers can stop giving the organisation credit and the employees can go on strike. Corus are a public limited company (their shares can be bought and sold on the stock exchange), the shareholders will have the greatest influence on the company i.e. the shareholders will demand higher sales - more profits - this means bigger dividends can be paid to the shareholders). As the business expands the values of shares will rise and the firm will be able to pay bigger dividends to the shareholders. Another type of stakeholder that has a high influence in Corus is the Banks and customers. Conclusion In conclusion, any business which has stakeholders, are affected by both the external and internal types of stakeholders. The company will have its share of advantages and disadvantages with the involvement of stakeholders, as have Corus who's main stakeholder are their Shareholders due to the control and power they have over the business. Unit 2a - People and Business Asif Hussain ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Structures, Objectives & External Influences section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Structures, Objectives & External Influences essays

  1. The Business Environment Coursework. Describe the type of business, purpose and ownership of ...

    For example M&S no longer sell any eggs from caged hens and do not work with any companies that may be involved with child labour, for example for manufacturing clothes. M&S also understand that many of their customers are willing to spend extra on free range eggs and organic meat,

  2. Oxfam stakeholder

    They have a huge influence as they create most of the aims and objectives. Stakeholders Page Oxfam Receivers: The poor would want a good service from Oxfam to help them get to their needs, they would want: clean water, shelter, clothes and etc.

  1. Identifying the customer needs at marks and Spcner

    for an example on the market size or recent trends within the market to help them cerate a quality product to meet there customers needs. This will help them to achieve their aim and objective "Continue to invest in and grow core UK retail businesses, by introducing new goods and

  2. There are many stakeholders in J-Sainsbury's. These are the local community; the local communities ...

    If they are not happy they will shop elsewhere. The employees are also stakeholders in the business. If they are doing their job correctly, the customers will be satisfied with J-Sainsbury's customer service. If they are not happy this will affect their work and the service the customers' service.

  1. Businesses choose the location for their business for many different reasons. Depending on the ...

    T. K. Maxx T. K. Maxx is a PLC, this means they are a public limited company; anyone can buy shares in the company. The advantages of a PLC are: > They have much more capital than any other type of ownership.

  2. Investigating Business. Tesco PLC. I will be describing the aims and objectives of ...

    For employees to reach their full potential Tesco?s provide great leadership to their employees so then they can reach their full potential. Tesco?s believe that Flexibility is key. Their management teams ensure that their stores deliver to the crucial, customer-driven values that have made them a success.

  1. Comparison of stakeholders interest and influence. Apple vs. Mercedes Benz

    The main supplier of Mercedes Benz is Bosch. Bosch are specialists in changing and repairing a Mercedes Benz car. Bosch affects Mercedes Benz as they are one of the most important suppliers and they play a great role in the company.

  2. Applied Business. Investigating a business Preston Manor High School

    The table below provides a summary of the age structure of the UK population using data from the 2001 census and estimates for population change published by the Office for National Statistics. United Kingdom Percentages 1971 2002 2031 0-15 25.5 19.9 17.2 16-64 61.3 64.2 59.3 65 and over 13.2

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work