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Exploring Business Activity P3

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Introduction

Exploring Business Activity Unit 1 P3, INTRODUCTION I am continuing work for my two main businesses, and it's all about how to understand the kind of businesses influences and the setting of strategic aims and objectives. They are involves: > Strategic planning process > Public and voluntary sector strategies > Setting aims and objectives > Planning strategies I should introduce my two businesses in a few lines and explain the terms 'aims' and 'objectives' clearly and concisely. An aim is a general statement of intent. It tries to summarise, in broad terms, the activity which is about to take place. Aims are written in general terms. Example: The aim of this section of the Microsoft website is to improve our understanding of the difference between an aim and an objective. Once we have established our aims it is them important to break these down into small, achievable chunks. These are called objectives. An objective is a description of an intended outcome, written in specific terms. It describes: * What we/Microsoft/Oxfam will do? * By when. * Using what (resources, equipment, facilities). * To what standard. Public and voluntary sector business (Oxfam) 3 Strategic Aims * To save people from poverty and homeless * To provide free emergencies services * To send charities to help children get to school immediately 3 Smart O objectives * The providing of TV show about twice a week can be shown all about related to health, foods, education, floods etc, to develop by next year January 2011. ...read more.

Middle

A well strategy must be: B) Public and voluntary sector strategies Public sector service provision: The trust receives funds from the government and then is expected to control these funds efficiently to meet government targets. The targets relate to such things as managing waiting lists so that patients do not have to wait too long for treatment. Primary health care trusts are therefore designed to seek to give the maximum service given the resources available. Voluntary sector services: In the voluntary sector much of the emphasis in the aims and strategies of businesses is on providing service. E.g. Oxfam Ambulance service and their voluntary organisation designed to provide medical support to the public at times of need. It can play particularly important role in training volunteers to give first aid. Oxfam raises money through a range of fundraising events and that money can then be used to provide training, and pay for the maintenance of ambulances and other services. Service level agreements: To create a service level agreement it is necessary to establish certain standards that must be met. We have already seen this in the case of Oxfam or primary health care, relating to the length of patients waiting lists and the time taken for a patient to be treated. Provision at or below cost: There are so many pressures on public sector and voluntary businesses to obtain products and services at a maximum cost. ...read more.

Conclusion

Marketing: Marketing helps Microsoft to identify and qualify new prospects and communicate the right message to their customers-at the right time and through their preferred channel. Quickly plan and execute personalized campaigns across all communication channels, including direct sales, call centres, e-mail, fax, and the Internet. A single campaign window consolidates all the information and functionality they need. Microsoft helps to optimize their sales and marketing activities to control cost and increase effectiveness. Competitors: Microsoft operates in competitive local, national, international and global markets. The business need to be alert to what their competitors are doing. They must make sure that they are seen as market leaders rather than market followers. First to market is necessary in business they talk about 'first mover advantage'. The organisation that comes up and delivers new ideas before rivals steals a march on them. D) Growth Profit: Net income is equal to the income that a firm has after subtracting costs and expenses from the total revenue. Microsoft net income is $14.06 billion (2007). Sales: In business, revenue or revenues is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. Microsoft revenue is $51.12 billion (2007). Market share: The business of Microsoft's search engines saw their first market share increase in nearly a year. Microsoft's search market share jumped 0.4 percentage points from February to March, giving it 10.9 percent of the total market. ?? ?? ?? ?? Anton Prinson Sritharan BTEC Business National Unit 1 1 ...read more.

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