• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

I will now describe how external and internal constraints can affect my choices made in business. I will be required to research laws and restrictions to do with my product before I am legally allowed to launch it.

Extracts from this document...

Introduction

Unit 3 Theme D Evaluating the Marketing Mix In addition to the results of my market research and after analysing the marketing mix and thus coming up with a target audience I wish to reach, I will now describe how external and internal constraints can affect my choices made in business. I will be required to research laws and restrictions to do with my product before I am legally allowed to launch it. For every business hoping to launch a new product, this is the process they must go through to ensure everything is done properly before the product actually reaches the market. Also, many other factors in the economy and business world may affect the price, promotion or the place of your product, therefore it is essential that I am fully prepared for any constraints that may come up during the launch and life cycle of my slick football boot. The main constraints that will occur and I will later explain are: Costs, Political and Economic Factors, Legal Factors, Environmental Factors. Before, I go into depth about how the above constraints could affect my business I will roughly outline my marketing mix results: Price: �69.99. ...read more.

Middle

Political and Economic Factors Politics and the economy can play a big part in the success of any business, and again will have to be considered and plans will have to be put in place to ensure my product is still successful. However, it is very hard to 'fight' against the economy therefore making it a constraint, as I will have to alter business plans to ensure my business is still okay to launch and does not go straight into decline. Most aspects of the marketing mix will again be affected by the political or economic constraints. Political: This mainly refers to the promotion side of the marketing mix and certain laws are around that do stop and regulate against differing methods of advertising and promotion. However, most of the regulations can change and alter between differing countries. For examples, in USA, health related advertising is highly regulated. But fortunately for my business, the only real regulations against advertising are that in the UK businesses may not advertise tobacco and in certain places Alcohol. This is obviously a benefit to me, and my advertising is for a football boot therefore I should be okay to promote the product in whichever way I like. ...read more.

Conclusion

have to put up with the noise, it is often down to the noise in the factories, this could not be not much of a constraint for my business, due to only a small place for production will be needed. Water pollution - Some business, transport their waste into streams and rivers and it can often be a constraint for many businesses, however for my business the waste will be disposed properly and correctly to ensure the safety of the environment. Traffic congestion - businesses transporting goods add to the volume of traffic on the roads which can lead to traffics jams, this will obviously occur with my business as it's very hard to avoid this constraint, however if a route is planned successfully and I travel at a specific time, congestion could be avoided. I feel all of these constraints could be seen as external and internal, as they are mostly to do with inside the business however affect the public outside the business. I also feel, the environmental constraints are only mainly based towards the production of the product and not so much the promotion or price. Overall, I feel I have provided and collected sufficient evidence as to how differing constraints can affect my business. ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Structures, Objectives & External Influences section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Structures, Objectives & External Influences essays

  1. Marked by a teacher

    Evaluate the strategies that a business can adopt during a recession

    5 star(s)

    Apple have done just this, bringing out the iPad in the depth of the recession. The product has provided much revenue for Apple - so their spending on research and development and development of the iPad has actually generated profit, increasing the profit of Apple and making it more competitive and better able to survive the recession.

  2. Btec National Business Level 3 Year 1 - Exploring Business Activity

    Stakeholders Aims Main objectives Directors Make business more successful To direct strategy and major decision making of the business To retain control To increase their own power and status from business growth Employers/Employees Receive wages with bonus for working extra hours To receive a fair wage To ensure good working

  1. The Business Environment Coursework. Describe the type of business, purpose and ownership of ...

    They may be involved with helping to arrange a new store being built or they may have to work in other Tesco stores nearby. The human resources department would need to organise staff working in other stores and how they are going to be paid during this period if they are to be paid.

  2. Describe the legal and financial aspects that will affect your business start-up.

    Licences are regulated by local authority. The business will provide customers with the service which is selling fresh coffee and fresh made cakes, so it must obtain a licence from local authority in order to provide the service legally. Fire regulations Under the regulatory reform ( fire and safety )

  1. This is a detailed business report on Sainbsurys.

    The following is a diagram of the functional areas that exist in Sainsburys The following is an introduction to each of these functions at Sainsburys and how they help reach objectives: * human resources - ensures the business has the best staff for the job and that they are able to work effectively in a safe environment.

  2. I need to research sources of finance. The reason for this is so that ...

    to investors, who are encouraged to buy by the promise of receiving dividends or profits on their shares. Also shares can be sold as preference shares which offer a fixed return as profits change from year to year, according to how well the company has done.

  1. Investigating Business. Tesco PLC. I will be describing the aims and objectives of ...

    In addition to rewarding customer loyalty, the clubcard provides Tesco?s with an insight from the millions, and the millions of customer transactions this has benefited Tesco?s as they have the knowledge of what their valuable customers purchase, plus they can find out which products sells the most and which sells

  2. Political, legal and social factors impact on businesses The two businesses I will compare ...

    but in the long run it could increase the amount of money because they will be more productive and be more skill full. Throughout Tesco's the employees may gain more qualifications throughout the working life because they may learn more trades and things like that.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work