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I will now describe how external and internal constraints can affect my choices made in business. I will be required to research laws and restrictions to do with my product before I am legally allowed to launch it.

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Introduction

Unit 3 Theme D Evaluating the Marketing Mix In addition to the results of my market research and after analysing the marketing mix and thus coming up with a target audience I wish to reach, I will now describe how external and internal constraints can affect my choices made in business. I will be required to research laws and restrictions to do with my product before I am legally allowed to launch it. For every business hoping to launch a new product, this is the process they must go through to ensure everything is done properly before the product actually reaches the market. Also, many other factors in the economy and business world may affect the price, promotion or the place of your product, therefore it is essential that I am fully prepared for any constraints that may come up during the launch and life cycle of my slick football boot. The main constraints that will occur and I will later explain are: Costs, Political and Economic Factors, Legal Factors, Environmental Factors. Before, I go into depth about how the above constraints could affect my business I will roughly outline my marketing mix results: Price: �69.99. ...read more.

Middle

Political and Economic Factors Politics and the economy can play a big part in the success of any business, and again will have to be considered and plans will have to be put in place to ensure my product is still successful. However, it is very hard to 'fight' against the economy therefore making it a constraint, as I will have to alter business plans to ensure my business is still okay to launch and does not go straight into decline. Most aspects of the marketing mix will again be affected by the political or economic constraints. Political: This mainly refers to the promotion side of the marketing mix and certain laws are around that do stop and regulate against differing methods of advertising and promotion. However, most of the regulations can change and alter between differing countries. For examples, in USA, health related advertising is highly regulated. But fortunately for my business, the only real regulations against advertising are that in the UK businesses may not advertise tobacco and in certain places Alcohol. This is obviously a benefit to me, and my advertising is for a football boot therefore I should be okay to promote the product in whichever way I like. ...read more.

Conclusion

have to put up with the noise, it is often down to the noise in the factories, this could not be not much of a constraint for my business, due to only a small place for production will be needed. Water pollution - Some business, transport their waste into streams and rivers and it can often be a constraint for many businesses, however for my business the waste will be disposed properly and correctly to ensure the safety of the environment. Traffic congestion - businesses transporting goods add to the volume of traffic on the roads which can lead to traffics jams, this will obviously occur with my business as it's very hard to avoid this constraint, however if a route is planned successfully and I travel at a specific time, congestion could be avoided. I feel all of these constraints could be seen as external and internal, as they are mostly to do with inside the business however affect the public outside the business. I also feel, the environmental constraints are only mainly based towards the production of the product and not so much the promotion or price. Overall, I feel I have provided and collected sufficient evidence as to how differing constraints can affect my business. ?? ?? ?? ?? ...read more.

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