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In this task I will be explaining the different types of business information, their sources and purpose. The organisation I will be investigating is Apple Inc.

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P1 In this task I will be explaining the different types of business information, their sources and purpose. The organisation I will be investigating is Apple Inc., Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. Established on April 1, 1976 in Cupertino, California, the company was previously named Apple Computer, Inc., As of September 2010[update], Apple had 46,600 full time employees and 2,800 temporary full time employees worldwide and had worldwide annual sales of $65.23 billion. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. What is Information? Information is knowledge/data that is specific to a purpose; information is presented to give meaning and relevance that can lead to an increase in understanding. ...read more.


? Multi Media - Information which uses more than one type of information. TV Advertisement - Apple advertises its products regularly on TV, Apple adverts have become easily recognisable with all adverts having a similar style, while using the same tagline 'There's an app for that'. ? Web based - Information which is displayed on-line. Online Advertisement - Apple also advertise online using banners on various websites promoting new products to wide range of users. What is Communication? Communication is the process of exchanging information effectively between two or more parties. The parties can be either people or devices; communication can be verbal or non-verbal. Effective communication is essential for a business as it allows orders to be carried out without mis-interpretation, therefore decreasing the risk of the customer being unhappy. Purpose of Information One of the purposes of information is to widen knowledge, this is important as it allows companies to ...read more.


on how to, after the research is complete they can then decide if the idea can be implemented and how, this would not only reduce uncertainty but can also solve problems as they would now have the necessary knowledge on the product. There are many sources of information, with varying information in it, these sources range from people to books to the internet, nowadays the internet is used as the main source of information due to the huge number of web pages full of information available, however the validity of these sources are questionable. People as sources of information can also be very helpful and (depending on the person) reliable, for example taking information from experts. Conclusion In conclusion, there are many types of information used all around the world, in the smallest and largest of companies. Information is very important companies as it can allow them to move forward in the world of business. ...read more.

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