Interpretation of Financial Statements.

Authors Avatar

Nottingham University Business School

N111223

FINANCIAL ACCOUNTING

Lectures 9 and 10

Workshop 6

Interpretation of Financial Statements

Weetman –        Chapter 13 (Ratio Analysis)

        Chapter 14 (Analysis of Corporate Performance)


There are three main aids to the analysis of financial statements:

        HORIZONTAL and TREND ANALYSIS

        VERTICAL ANALYSIS

        RATIO ANALYSIS

HORIZONTAL and TREND ANALYSIS

Horizontal analysis involves a line by line comparison of one set of data with another – for example, the current year’s accounts with last year’s, or with this year’s budget.  It is based on the fact that isolated figures are seldom of much use by themselves.   Trend analysis is horizontal analysis extended over several years, often indexing the data to express the first set of figures as 100 and later periods related to that base.

For example, profit is £10,000,000.   Is this good or bad?

(a)  Profit for the previous 4 years was:

        £6,000,000        £7,000,000        £8,000,000        £9,000,000

(b) Profit for the previous 4 years was:

        £14,000,000        £13,000,000        £12,000,000        £11,000,000

(c) Profit for the previous 4 years was:

        £10,000,000        £10,000,000        £10,000,000        £10,000,000

The comparison shows fairly clearly how the company is doing - but even this can be improved upon.  One way is to calculate the percentage increase/decrease from year to year:

(a)          16.7%        14%        12.5%        11%        

(b)        -7%        -7.7%        -8.3%        -9%

(c)         0%         0%         0%         0%

Using indexation:

(a)        100        117        133        150        167

(b)        100        93        86        79        71

(c)        100        100        100        100        100

VERTICAL ANALYSIS

This technique requires all of the profit and loss account and balance sheet to be expressed as a percentage of critical components (generally total sales and total assets respectively).  This is also called common sizing.    For example, if debtors are £25 m and total assets are £100m, then debtors represents 25% of total assets.  If this is compared with last year’s figure of, say, 20%, it can be seen that debtors are increasing in relative importance, and may indicate a worsening credit control situation.

Example

Profit and loss accounts        1997        1998        1999        2000

        £000        £000        £000        £000

Sales        1377        1269        1109        1100

Cost of sales        897        844        789        750

Gross profit        480        425        320        350

Distribution costs        247        225        210        199

Administration costs        152        103        85        100

Profit before tax          81          97        25          51

Common sized to sales        1997        1998        1999        2000                %        %        %        %

Sales        100        100        100        100

Cost of sales        65        67        71        68

Gross profit        35        33        29        32

Distribution costs        18        18        19        18

Administration costs        11          8          8          9

Profit before tax         6          7          2          5

RATIO ANALYSIS

The major purposes of ratios can be summarised as:

1        Ascertaining the performance of the company

2        Determining the financial strength of the company

3        Comparing different companies

An important technique in analysing the figures taken from company financial statements is the use of ratio analysis. Ratios are concerned with the relationships between figures in the financial statements, and are simply a way of relating two separate items together to give more meaningful information.   For example, if profit is £10m and shareholders’ equity is £100m, you have made a 10% profit on their funds.  However, if shareholders’ equity is £1000m, profitability is only 1%. The ratio shows the clear relationship between the profit made and the shareholders’ funds required to make it.

By using the technique of ratio analysis, data from the accounting statements can be examined and used both internally and externally to the organisation.  

Ratios can not only be calculated within the same company for a specific financial year but they can also be used to establish a trend of ratios over the years and also to compare figures between different companies.  Using comparative ratios will highlight major changes in ratios over the years and assist in identifying possible causes and reasons for these differences.  

It must be stressed that ratio analysis is an extremely crude and approximate technique.  The use of ratio analysis without exercising great caution will produce sweeping and often inaccurate conclusions.  Ratios as calculated are merely indicators; managers’ and accountants’ attention is directed, scores are kept but they do not tell the whole story. The ratios guide, direct and suggest - but they certainly do not provide definitive answers or conclusive statements.

The major value of ratios lies in their ability to highlight difficulties and signpost financially deteriorating data or wave financial danger-flags to the users.  Ratios can also be used in a more positive sense.  If ratios are used in a discriminate sense they can assist for example, in identifying companies that exhibit growth potential in sales and earnings and have effectively utilised their assets.  Ratios can also highlight companies with particularly sound (or weak) liquidity and strong (or weak) financial/investment performance.  In short, ratios do not provide definitive conclusions - they merely help to identify topics of concern or interest.

The financial strength of the business is particularly useful in assessing the degree of security inherent in the business. It is of particular use to external parties such as banks and other lending institutions who can attempt to assess the degree of stability and asset security for lending purposes.  Other user groups such as creditors and suppliers are also interested in financial strength as an indicator of credit worthiness and to assist in the assessment of being able to meet their payment demands.  Other groups such as shareholders and employees will place importance on the degree of financial strength in the business as an indicator of investment potential and for continuity of trading.

It is possible to use ratios to compare successive years of data.  Within the same company it is possible to establish a trend pattern over the years.  It also is possible to determine variations from the norm or highlight particularly favourable or adverse ratios in a time series.  If five similar sized businesses in the same line of business have similar ratios (but the sixth company is significantly different) then the analyst should be concerned.  Although there may be a genuine business reason for the discrepancy, the analyst should certainly further explore the reasons for the difference.  As well as comparing ratios in the same firm over successive years, it is also desirable to compare ratios against similar businesses in the same business area to help analyse the respective and relative performance of each firm.  Although it must be stressed that ratios should only be compared against companies of a similar size in a similar line of business.  It is meaningless to compare a multinational corporation with a small regional manufacturing company especially when their business strategies and interests are completely different.

Ratios can be calculated from any figures that are obtained, not only from within a set of accounts, but also from other external sources, including trade and other statistical sources.  Ratios can differ substantially between the size of company, type of business, markets in which the firm operates and the time of year when the ratios are calculated.

Ratios are particularly useful when a pattern or trend can be established over the years.  By identifying and monitoring changes in a ratio over a period, of say, five or ten years, any discrepancies or variations from the five or ten year trend-line can be easily highlighted.  When selecting ratios there should be some connection or relational link between the figures.  For example, it would be technically possible to compare profits to annual rainfall but in the vast majority of businesses (except perhaps umbrella manufacturers) the resulting ratio would be meaningless!

For example, one feature of ratio analysis is looking at liquidity (i.e. the cash and other assets that are used in operating a business in comparison with the current liabilities - i.e. what has to be paid out in the next twelve months). In the food sector supermarkets pay their suppliers later than is normal for other industries. A consequence of this is that the current assets look strange. There are few trade debtors, business being in a cash or nearly-cash situation and up to about six month’s trade creditors on the balance sheet. This looks rather strange at first glance.

It is possible to calculate ratios linking any two items, but you will not always (or even often!) get meaningful results.   But calculating the ratios is only the first step in the interpretation of results.  It is necessary to use them to make sensible comparisons with, for instance:

Join now!
  • past periods (to establish trends)
  • other societies and companies
  • industry or governmental statistics
  • budgets for the same period

Ratios must be used with caution, as they do have some limitations:

  • differences in accounting policies (depreciation, stock valuation, goodwill, bad debt provisions)
  • change in the value of money
  • differences in trading environments
  • window dressing

It is usual to group ratios into four major categories, namely:

1        Profitability  

2        Liquidity

3        Efficiency

4        Investment

PROFITABILITY RATIOS

ROCE – Return on Capital Employed

This category of ratios examines the performance of a business in relationship ...

This is a preview of the whole essay