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Mission Statement & Vision Statement

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Describe and explain key differences between your Mission Statement and Vision Statement (Strategy LO1) Before I can explain the key differences between my Mission Statement and Vision statement I must first create them. Before I do this though, I would like to provide a definition of what each of these mean. I will also go into some detail about some of the differences between a mission and vision statement. This will give me a better understanding of what a mission and vision statement is and give me a better idea of how to write mine for my business. Mission Statement A definition that I particularly like comes from www.missionstatements.com which defines a mission statement as: "A mission statement defines in a paragraph or so any entity's reason for existence. It embodies its philosophies, goals, ambitions and mores. Any entity that attempts to operate without a mission statement runs the risk of wandering through the world without having the ability to verify that it is on its intended course." ...read more.


The mission statement is more purpose directed and strategic. It inspires employees to meet specific expectations in order to arrive at the same goals. Mission statements are over arching and apply to the entire organization. A vision is a hope, a goal, a dream, it incorporates the values of the company and it implies benefit for customers. The vision is generally so big, bold and ambitious that it has a transformation effect on the company. A strong business or brand vision and mission is helpful in setting goals for an organization and motivating everyone. www.ifla.org Now that I have looked at what a mission statement and vision statement is and undertaken research, I now have a better understanding on the subject and can proceed with writing my own for my business. Chucky's Coffee Mission Statement "To provide a comfortable, friendly and upmarket atmosphere in which people ranging from young to old can relax and receive the highest quality coffee, food and entertainment at a reasonable price." ...read more.


My vision statement allows my staff to see how their effort contributes to the larger picture of the business. It forecasts a prediction of what will happen in the future. Differences between my vision statement and mission statement for Chucky's Coffee I think the main key difference between the two is the length of time in them. My vision statement is long term, as in up to 5 years, whereas a mission statement might be shorter. My mission statement talks about what my coffee shop sets out to achieve in the present however, my vision statements makes it clear as to where my business will be in the future, or at least hope to be. There are also links between the two. The mission statement outlines what my coffee shop will do in order to meet the target of the vision statement. They are both linked. They both provide a clear understanding of why my business exists, what it sets out to achieve and where it wants to be in the future. http://www.ifla.org/files/government-libraries/publications/MissionStatements2010-07-28.pdf http://www.utep.edu/ http://www.skills2lead.com/writing-a-vision-statement.html ...read more.

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