Mission statements - I am focusing on two types of companies; they are Sainsbury's and Mirfield Free Grammar.

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Introduction

   

       A mission statement is basically a sentence saying what the company has to do.  An aim is what every business need because they create a focus for the business to work towards, improvements and achievements. Objectives are important because they are more specific and help the business to achieve its aims. SMART targets are very important too because they mean: Specific, Measurable, Agreed, Realistic, and Timed. All businesses should have SMART targets because then they would know what exactly they are going for.

Aims & Objectives

     

     I am focusing on two types of companies; they are Sainsbury’s and Mirfield Free Grammar.

     The mission statement for Sainsbury’s is to be the consumer’s first choice for food, delivering products of outstanding quality and great service at a competitive cost through working ‘faster, simpler and together’. The main aims and objectives of Sainsbury’s are that they need to survive, this is the most important one because if they can’t survive they wouldn’t be getting any profit. The objective of this would be to get about 500 customers a day. Another aim for Sainsbury’s is to make profit, because then you can improve the business and you’ll have money to spend. The objective of this is to get about £10,000 a month. Another aim for Sainsbury is that they should maximize sales because then they would get more profit. The objective would be to sell more products. The most important aim of all is to provide quality food for the customers because if they don’t, they’ll wouldn’t get much profit because the customers would go somewhere else. Another very important aim would be building more stores somewhere else because if they only have one store, some customers from further places might want to shop there but if its too far they might not come and might even go somewhere else.

     The mission statement of The Mirfield Free Grammar is “the road to success is excellence”. The main aims and objectives of the Mirfield Free Grammar are that they should provide a good service, the objective of this is to buy 100 more computers for the school. Another aim for Mirfield Free Grammar is that they should hire more staff, the objective of this is to hire staff with 6 GCSE’s. The final aim is to beat the competition, Mirfield Free Grammar HAVE to beat Castle Hall.

     The similarity of Sainsbury and Mirfield Free Grammar are that public people can go both to these companies because they are both public. The differences between Sainsbury and Mirfield Free Grammar are that Sainsbury have customers and they make lots of profit but Mirfield Free Grammar has students and they don’t make a profit. Another difference is that Sainsbury provides food etc… but MFG provides a service. Sainsbury is a public limited company whilst MFG is a public sector company. And another difference is that Sainsbury need to survive by getting customers but MFG doesn’t.

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       think an effective supermarket should be able to provide a fast and easy service for the public and they should make sure that all their products are to the best, this could make the business meet its aims and objectives easier and better. Another good aim for Sainsbury is that they could improve their charitable donations in order to make more customers go there. I think an effective school should provide top service for all the students, qualified teachers, good facilities and the best effort of the school as possible. I think if MFG made the school ...

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