• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Sainsburys Business Observation - marketing and customer service

Extracts from this document...

Introduction

Sainsbury’s Business Observation Promotional Methods . Christmas products i.e. decorations for £1 . ½ price LCD Panasonic 32” TV . £5 tins of sweets – Quality Streets (RRP £8.99) . 25% off bedding (non-TU clothing) . ½ children’s toys . 2 for £3 on fresh fruit and vegetables . Seasonal offers e.g. Christmas, Halloween but also seasonal vegetables and fruit . Offers on branded products e.g. 2 for £17 Pampers Junior Economy Nappies (44 per pack) . Save up to ½ price on TU clothing and TU home ware . Announcements on products that are on offer and suggest products to buy . “Every three weeks the offers change i.e. on the plinfins, however branded products put their own products on offer through our store, for example Heinz may come to us and ask for their soup to be on offer for 3 weeks, and then go to ASDA and do the same after the three week period” – Andy Stanbridge (Manager) ...read more.

Middle

Brand Match advertisements hanging from ceiling) . Freeform products: Sainsbury’s (top of shelf) -> branded products going down . Offers placed on the end of the aisles . Meat and poultry: Sainsbury’s basic (bottom) -> Taste the Difference -> Branded (top) . Alcohol awareness notices near the alcohol aisle (illegal to sell to under 18’s) . Advertise 1 nectar point per bag re-used near the re-usable bags which are near the tills . Adverts outside the store on poles outside . Some services advertised outside on the welcome board (e.g. café and exchange currency) . Exchange rate counter, Locksmith, Dry cleaner and Post box all near the front of the store (wall behind the tills) . Petrol station – Turn right out of the car-park Customer Service . Good advice with regards to the Nectar Card system . ...read more.

Conclusion

Sainsbury’s Basic’s cheaper than other products . Brand Match – Keep branded products same as other supermarkets . Advertising boards near the entrance showing products on offer . Most of the time try and keep Taste the Difference products cheaper than branded products . Special offers such as ‘Buy One Get One Free On All Halloween Treats’ . Try and become the cheapest supermarket but offer great quality products e.g. Taste the Difference . Put products on offer that is on offer at other supermarkets (linked with Brand Match) . 4% cheaper on gas than other services – in partnership with British Gas . Take out external services and get other things e.g. ‘car insurance from £220, and get FREE breakdown cover (Greenflag) . Increase the original price for one product but then put it on special offer so it seems cheaper to the customers .Some products can be £_ for __days, however it may go up or down in the future ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Marked by a teacher

    SWOT, PEST and Boston Matrix analysis for Sainsburys.

    4 star(s)

    If Sainsbury's has bad relations with other countries then this may make it difficult for Sainsbury's to be able to do business with them due to this. Also as the UK is part of the EU all the countries that are a part of the EU are available for trade,

  2. Business plan. The business that I am going to produce is a personalised logo ...

    These things are promoted at a mass audience. These are all advertisements that the population see daily. Or have easy access to viewing. I do think that this would be a suitable method of promotion, although I think this would be a good type of advertisement when my business expands a little as these method are very costly and may take a lot of time to generate.

  1. NETFLIX CUSTOMERS SATISFACTION

    long-term rel?tionship which h?s incre?singly become str?tegic?lly import?nt. Body et ?l, (1997) cite th?t the ?dv?nt?ge to h?ving s?les people develop long-term customer rel?tionship is b?sed on the belief th?t under this ?rr?ngement the exch?nge emph?sis moves ?w?y from price, to the v?lue of the ?tt?chment, providing ?

  2. Cadbury marketing mix

    This newspaper article also shows the popularity of Cadburys Dairy Milk and Cr�me Eggs, as even though Cadburys have increased prices, these two products are selling very well and gaining a significant amount of profit. In contrast I am going to talk about section price 5 in my task 3.

  1. Investigating Internet Marketing

    credit card details will be already registered, so the only thing to do is say yes. A confirmation order is send straight away to the customer's e-mail address with all the details. * Customer service: when a customer is buying online, customer service is not really offered on the website, no chat window or online services are displayed.

  2. Unit 12 - International Dimensions of Business Task 1

    having being able to obtain around 21/2 million passengers - however to continue this early success and fulfil their potential: it would have made more sense to choose a gap in the market which includes growing economies where demand for flights where rife (which I'm sure they did).

  1. P6: Develop a coherent marketing mix for a new product or service - the ...

    The iPhone 6 will be equipped will the following features * Great 4.7 inches * Good all-round camera * Glass leading performance * Great new software features * Improved battery life from previous models * with a resolution of 1,334 x 750 (326 ppi), * a dual-core Apple A8 processor

  2. Customer Service Analysis Between MacDonald Hotel and Chester Zoo.

    An edge over the competition Providing excellent customer service will lead the hotel having a competitive edge from their competitors and the customers will come back again, therefore the organisation competitors will have decreased their sales and profits. Lack of competitive edge ? the organisation will lose in their competition

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work