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Sainsburys Business Observation - marketing and customer service

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Introduction

Sainsbury’s Business Observation Promotional Methods . Christmas products i.e. decorations for £1 . ½ price LCD Panasonic 32” TV . £5 tins of sweets – Quality Streets (RRP £8.99) . 25% off bedding (non-TU clothing) . ½ children’s toys . 2 for £3 on fresh fruit and vegetables . Seasonal offers e.g. Christmas, Halloween but also seasonal vegetables and fruit . Offers on branded products e.g. 2 for £17 Pampers Junior Economy Nappies (44 per pack) . Save up to ½ price on TU clothing and TU home ware . Announcements on products that are on offer and suggest products to buy . “Every three weeks the offers change i.e. on the plinfins, however branded products put their own products on offer through our store, for example Heinz may come to us and ask for their soup to be on offer for 3 weeks, and then go to ASDA and do the same after the three week period” – Andy Stanbridge (Manager) ...read more.

Middle

Brand Match advertisements hanging from ceiling) . Freeform products: Sainsbury’s (top of shelf) -> branded products going down . Offers placed on the end of the aisles . Meat and poultry: Sainsbury’s basic (bottom) -> Taste the Difference -> Branded (top) . Alcohol awareness notices near the alcohol aisle (illegal to sell to under 18’s) . Advertise 1 nectar point per bag re-used near the re-usable bags which are near the tills . Adverts outside the store on poles outside . Some services advertised outside on the welcome board (e.g. café and exchange currency) . Exchange rate counter, Locksmith, Dry cleaner and Post box all near the front of the store (wall behind the tills) . Petrol station – Turn right out of the car-park Customer Service . Good advice with regards to the Nectar Card system . ...read more.

Conclusion

Sainsbury’s Basic’s cheaper than other products . Brand Match – Keep branded products same as other supermarkets . Advertising boards near the entrance showing products on offer . Most of the time try and keep Taste the Difference products cheaper than branded products . Special offers such as ‘Buy One Get One Free On All Halloween Treats’ . Try and become the cheapest supermarket but offer great quality products e.g. Taste the Difference . Put products on offer that is on offer at other supermarkets (linked with Brand Match) . 4% cheaper on gas than other services – in partnership with British Gas . Take out external services and get other things e.g. ‘car insurance from £220, and get FREE breakdown cover (Greenflag) . Increase the original price for one product but then put it on special offer so it seems cheaper to the customers .Some products can be £_ for __days, however it may go up or down in the future ...read more.

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